The most important stories in business & tech, explained through the lens of a senior marketer. A podcast about growth, business, and power. Hosted by Vincent Phamvan—a member of the Forbes Council and 40 Under 40 recipient.
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ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company
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Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down with Jennifer back in October of 2022 she was the Chief Marketing Officer of Brightcove. Now she’s in a new role as the CMO of Acquia. We hope our Destin…
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ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer
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This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to miss those insightful conversations coming up next season! In the next few weeks we will be looking back at some of our favorite episodes of Season 2.…
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ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex
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The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up next season, and for now we are looking back at some of our favorite episodes of Season 2. When we first sat down with Lisa Joy Rosner in October of 2022…
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ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing
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The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, Chief Marketing Officer at CAIS. If you’re interested in the specifics of marketing in the fintech space, this episode is for you! Abby shares knowled…
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ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO
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While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If you’ve been listening to Destination CMO for a while, you know we’re big on #FractionalCMO stories, and this episode delivers! David Minifie shares les…
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Shahar Sorek (Overwolf) - Setting yourself up for marketing success
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Our Destination CMO guest this week is Shahar Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology industry, Shahar has founded and managed leading startups including 7 Elements Studios, a game studio specializing in massive-multiplayer-online strategy ga…
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ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries
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We’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Patrick McLean. On this episode of Destination CMO, Patrick shares lessons and insights from his career a…
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Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business
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This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and healthcare resources. In her current role Lee Anne oversees the sales and marketing team, where she uses her deep experience in performance and brand ma…
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Jessica Jensen (Indeed) - Focusing on marketing efforts that actually move the needle
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Our guest this week on the Destination CMO podcast is Jessica Jensen, the Chief Marketing Officer at Indeed. In her current role, Jessica is responsible for global brand, communication, product and acquisition marketing. Before joining Indeed, Jeeica led B2B marketing for Facebook, Instagram, Messenger and other Meta platforms. As we talk through t…
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ICYMI - Doug Zarkin (Pearle Vision) - thinking human when it comes to marketing
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While our podcast team is taking a short break for the Labor Day holiday, we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Doug Zarkin. On this episode of Destination CMO, Doug explains what “thinking human” means when it comes to marketing. Stream the full interview to hear Doug and Vincent discuss…
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Josh Golden (Quad) - What is frictionless marketing and how can brands achieve it?
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Our guest this week on the Destination CMO podcast is Josh Golden, the Chief Marketing Officer at Quad. With more than two decades of experience in marketing, branding, media, and content, he’s currently building on Quad’s history as a commercial printer, and architecting the evolution of Quad as a marketing experience company. Josh’s prior roles i…
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Ashley Kramer (GitLab) - How to shape a “customer-first” marketing organization
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From engineer to Chief Marketing Officer, our guest this week on Destination CMO brings a unique technical perspective to marketing leadership. Ashley Kramer is the Chief Marketing and Strategy Officer at GitLab Inc. She sits down with Vincent to share how her experience in marketing, product, and technology has enabled her to position GitLab as th…
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ICYMI - Matt Sutton (The Black Tux) - Making career moves to learn new roles
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While our podcast team is out on vacation this week we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Matt Sutton. When we interviewed Matt back in November of 2022 he was the CMO of Framebridge. Now he’s leading marketing at The Black Tux as their new CMO. We hope you enjoy hearing about Matt’s mark…
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Lisa Campbell (OneTrust) - The art and science of trust-based marketing
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This week on the Destination CMO podcast we have the distinct honor of interviewing Lisa Campbell, the Chief Marketing Officer of OneTrust. Lisa’s impressive background has given her a keen understanding of the art and science of marketing, and she sits down with Vincent on the podcast this week to share how her technical background led her to a su…
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Murph Krajewski (Capacity) - how marketing leaders build cross-team alignment to create business success
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This week on the Destination CMO podcast we sit down with Murph Krajewski, currently spearheading the marketing efforts at Capacity. Thanks to Murph’s background in the computer software industry and previous CMO roles at Textel and Sharpen, he brings a wealth of experience and insights to the table for our podcast listeners. Murph's expertise span…
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Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries
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Our guest today is Patrick McLean, a seasoned senior private equity who has driven transformational results at some of the largest and most successful brands in the world. His 25+ years of experience includes tenures as the Chief Marketing Officer at TD Bank, Walgreens Company and most recently ecoATM/Gazelle, a private equity backed mobile device …
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Mark Evans (Marketing Spark) - the rise of the Fractional CMO
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If you’re a senior marketing leader interested in leveraging your expertise into a Fractional CMO role you definitely want to hear this week’s episode of Destination CMO. Our guest, Mark Evans, is the founder and principal of Marketing Spark, which offers fractional CMO and strategic advisory services to B2B SaaS companies. Mark's approach focuses …
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Khalid El Khatib (Stack Overflow) - using cross-functional skills to tackle business challenges
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Our Destination CMO guest this week is Khalid El Khatib, the Chief Marketing Officer at Stack Overflow, where he is responsible for marketing, communications, and advertising initiatives. Throughout his career he’s elevated and transformed the awareness and perception of global brands, with a portfolio that includes General Electric, Goldman Sachs,…
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ICYMI - Cristine Kao (ABC Fitness Solutions) - using data to drive marketing success
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While our podcast team enjoys a break for the 4th of July we wanted to re-stream this popular episode of the Destination CMO podcast with guest Cristine Kao. We hope you enjoy hearing about Cristine's CMO journey, and we will be back next Tuesday with an a brand new episode you won't want to miss! ICYMI: Destination CMO podcast with guest Cristine …
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David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO
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Our guest this week took an unconventional path from the US Naval Academy and US Marine Corps to the world of marketing. David Minifie shares how his military background shaped his leadership skills and set the stage for his successful career. From his experience at Procter & Gamble and Centene, David shares valuable insights on career development …
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Mike Linton (Fractional CMO) - the evolving role of the CMO and how to build alignment with a Board of Directors
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Join us on this episode as we sit down with Mike Linton, a seasoned marketing executive and board member, renowned for his impactful leadership at Best Buy, eBay, and Farmers Insurance. We delve into the evolving role of the CMO, exploring the critical questions to ask during job interviews and the importance of building relationships with key stak…
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Muriel Lotto (CMO Syndicate) - staying relevant in a dynamic industry
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Muriel Lotto is an experienced senior marketing executive and thought leader who has a passion for solving business problems and driving sustainable growth through strategic marketing. On this episode of Destination CMO, Muriel shares her expertise as a full-funnel, full-stack brand and growth marketer, emphasizing the importance of compelling stor…
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Madison Nagle (Madhouse) - working with mission-driven companies to enhance the brand awareness of their triple bottom line
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In this episode of Destination CMO, we sit down with Madison Nagle, a brand strategy consultant and founder of Madhouse Consulting, where she leads the development of digital-first strategies that engage the conscious consumers of our generation. On our podcast, Madison shares her unconventional career path, starting as a fashion model and influenc…
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Latané Conant (6sense) - how sales leaders can be better aligned with marketing, and why it matters
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Aligning sales and marketing is crucial to business success, and our guest this week is an expert on how to create thay synergy. Latané Conant, the CMO of 6sense, is a passionate advocate for marketing leaders, equipping them with effective technology, predictive insights, and empowering thought leadership. As a former software saleswoman, she unde…
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Emily Fenech (Spinach.io) - why knowing your audience is crucial for marketers
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In this episode of the Destination CMO podcast, we welcome Emily Fenech, a seasoned B2B marketing leader with more than 15 years of experience in brand marketing, product marketing, and customer acquisition, Emily has honed her expertise across various industries and companies, from global Fortune 500 organizations to early-stage startups. Emily is…
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Roshni Wikayasinha (Prosh Marketing) - the journey of starting a fCMO agency
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We love talking to Fractional CMOs on this podcast because they offer unique insights about marketing leadership, and often have a diverse background across industries and business models, giving them a deep perspective on marketing challenges and opportunities. Roshni Wijayasinha fits that description precisely. A marketing leader with more than 1…
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Abby Salameh (CAIS) - using data to inform better decision-making in marketing
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This week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS. Abby has over 20 years of experience in the independent wealth ecosystem, and in this episode, she shares her insights on how to develop a successful marketing strategy in the financial industry, and how to develop a successful career as a senior marke…
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Lisa Bratkovich (CMO Syndicate) - subscription business models: the secret to getting them right
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As a Fractional CMO with more than 25 years of experience, Lisa Bratkovich is leveraging her expertise in direct-to-consumer marketing to lead CMO Syndicate, a global team of senior marketing leaders who work as Fractional or Interim CMO’s. Besides her role as the Founding Partner and Chief Marketing Officer of CMO Syndicate, Lisa is also the CEO o…
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Kip Knight (CMO coaches) - the biggest marketers are making today, and what they should do about it
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Our guest this week is Kip Knight, the founder and CEO of CMO Coaches, which coaches current and aspiring marketing leaders. He is also Operating Partner at Thomvest Ventures, and a board member with Netbase Quid. He has held positions in brand and marketing at Procter & Gamble, PepsiCo, KFC International, Taco Bell, and EBay. And he’s the author o…
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Paige O'Neill (Sitecore) - the best advice to grow your career as a marketing leader
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With more than 20 years in senior marketing roles, Paige O'Neill brings a wealth of knowledge and experience in enterprise software, customer experience, and cloud computing to her current role as the Chief Marketing Officer at Sitecore. Prior to joining Sitecore, Paige has held CMO roles at major brands including the digital workplace platform pro…
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David Franzen-Rodriguez (Everyware) - the key traits of a strong marketing leader
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Our guest today is David Franzen-Rodriguez, vice president of marketing at Everyware. David is an award winning, Forbes published marketer and sales strategist. In his career, as both a business owner and CMO, he has led transformative change in both scaled businesses and start-ups that are at inflection points in their growth. Discussing his caree…
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Jennifer Griffin Smith (Brightcove) - why every company needs to act and think like a media company
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As the Chief Marketing Officer of Brightcove, Jennifer Griffin Smith is motivated by discovering the possibilities technology can offer, and building communities of like-minded people who can share stories, be inspired, and learn from each other. Jennifer is an international marketing executive with more than 20 years of experience managing go-to-m…
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Doug Zarkin (Pearle Vision) - thinking human when it comes to marketing
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Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. Doug is the Vice President & Chief Marketing Officer for Pearle Vision, a role he has held since 2012. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. …
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Cristine Kao (ABC Fitness Solutions) - using data to drive marketing success
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Passionate about helping companies and communities create healthier lives using information technology, Cristine Kao has more than 20 years of experience in the health sector. Cristine is currently the Chief Marketing Officer at ABC Fitness Solutions. Prior to ABC Fitness Solutions, Cristine has held sales, operations, and marketing positions at Ca…
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Mike Volkin (entrepreneur) - making a career as a fractional CMO
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Our guest today is Mike Volkin, an entrepreneur, consultant, and top-rated freelancer for Upwork. As a fractional CMO and entrepreneur coach Mike has consulted with more than 400 companies. He’s also an Army veteran, speaker, and author of 6 books -one bestseller. As a serial entrepreneur, he has built and sold 6 of his own companies. Today on Dest…
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Lisa Joy Rosner (Oracle)- Make a plan that can flex
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With more than 20 years of executive experience, Lisa Joy Rosner is an expert at developing metrics-driven marketing solutions for public and start-up companies. In her current role as the Senior Vice President of Brand and Digital Marketing at Oracle, she passionately advocates for customers, teams, and revolutionary ideas. Throughout her senior m…
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Matt Sutton (The Black Tux) - Making career moves to learn new roles
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From Capital One to Facebook, Framebridge, and now The Black Tux, Matt Sutton is a global performance marketing and brand leader with more than a decade of experience in consumer and business marketing across industries. Matt’s recent work has been featured on CNBC, SharkTank, USAToday, Adweek, AdAge, The Drum, TechCrunch, Entrepreneur, People, and…
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Vyten Council Live: Sr. Forbes Contributor on the Economy and Jobs Post Pandemic
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Watch the video of this episode on LinkedIn Live: https://www.linkedin.com/video/live/urn:li:ugcPost:6765659157967327232/?actorCompanyId=3644786 Follow Jack Kelly on LinkedIn: https://www.linkedin.com/in/jackkellywecruitr/ Jack and Vincent discuss the economy, latest job's report, and the transformation in how QR codes and the pandemic are changing…
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Wag and 2am Talent: Brendan Rogers
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Brendan Rogers is currently the Founder & Managing Partner of 2 a.m. [Ventures x Talent]. 2.a.m. is a pre-seed, industry-agnostic micro fund investing in ambitious founders from all over the world, as well as placing 10x talent in early-stage, high growth startups. Previously, Brendan Co-Founded Wag! the mobile dog walking app that disrupted the gl…
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How to foster career change in 5 easy steps Instagram/ IGTV: @VytenCouncil FREE Marketing Training session: Vyten.com/free-training Vyten Student: https://vyten.com/membership-pricing Text Vincent: +1 615-667-8433 Transcript: https://vyten.com/blogs/job-search-career-podcast/how-to-foster-career-change/…
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Leading Recruiter at Salesforce: Alan Leung
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Alan first started working in the retail industry while in college being a full time student and working 25+ hours weekly. After graduating at UC Davis with double major in Economics and Sociology, Alan got promoted to being one of the store managers at Best Buy. After putting in 7 years of work in retail, he realized that this industry wasn't for …
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Vyten Council Live: TV News Anchor Pivots into Marketing Career
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This week we welcome Maura Kennedy to Vyten Council Live. Maura is a former TV Reporter and News Anchor and is currently the Director of Marketing and Public Relations at law firm, Pond Lehocky. She is also a Forbes contributing writer on the Communications Council. Accomplished in 12 years of PR, content, and communications, reporting for CBS and …
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This podcast talks about how to deal with imposter syndrome, different types of imposter syndrome and ways to battle each one, imposter syndrome and social anxiety, feel like a fraud, overcoming imposter syndrome, the reality of imposter syndrome and doubt. FREE Marketing Training session: Vyten.com/free-training Instagram/ IGTV: @VytenCouncil Text…
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Published Author and Writer: Casey Jacox - Part 2
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Casey is a father, a husband, a coach, a friend, a speaker, and a business leader who is the same person in and out of work. Casey works to empower people to achieve more than they think they are capable. Giving back is a huge part of his life. He loves changing perception, and thoroughly enjoys opportunities to educate customers – showing them how…
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Vyten Council Live: CMO Lessons on Cause-based Marketing
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Host Vincent Phamvan welcomes VCL guests Gloria Chou, PR expert, Nina Guttierrez, Former CMO and cause-based marketing consultant, and Jessica Gutierrez, VP and cause-based marketing consultant. They discuss branding, consumer engagement, loyalty, PR strategy, and how cause-based marketing is very important in the current and future business market…
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Quick Tip: #ForYourselfEvery year brings about new goals and time to reflect on what kind of life you want to live. In this Quick Tip Tuesday episode, Vincent talks about taking a moment to think about the things you do for yourself to better yourself. Watch on YouTube: https://youtu.be/B5v0hqhlZxE Transcript: http://vyten.us/quick-tip-for-yourself…
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Published Author and Writer: Casey Jacox - Part 1
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Casey is a father, a husband, a coach, a friend, a speaker, and a business leader who is the same person in and out of work. Casey works to empower people to achieve more than they think they are capable of. Giving back is a huge part of his life. He loves changing perception, and thoroughly enjoys opportunities to educate customers – showing them …
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Vyten Council Live: Invaluable Career Lessons while Marketing at Google and Microsoft
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Host Vincent Phamvan welcomes VCL guest Maya Grossman, a marketing executive with fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. She is a speaker, a career coach, and most recently the author of Invaluable: Master the 10 Skills You Need …
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When thinking about what you'd like to change and accomplish this year, how do you start taking steps towards these goals? In this Quick Tip Friday episode, Vincent shares his method for getting started towards building and maintaining your goals for this new year. Watch Video on YouTube Show Notes & Transcript: http://vyten.us/quick-tip-new-year-n…
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Kelly Franco has been recruiting in the tech industry for the last 5 years creating meaningful relationships between companies and individuals. She is also a 2-time published children's book author and enjoys bringing smiles to the faces of kids and adults alike. Show Notes & Transcript: http://vyten.us/high-kelly-franco Join Vyten: http://vyten.co…
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