As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
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400 Episodes, 7 Themes: The Digital Marketing Playbook for the Future
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33:36This 400th episode of this podcast revolves around insights into 7 pivotal digital marketing themes that have emerged from the top 25 episodes of my recent 100 over the last 2 years. You will learn how to integrate essential aspects like artificial intelligence, content creation, branding, and influencer partnerships to thrive in an ever-evolving d…
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The Digital Marketing Success Cycle: A Smarter Way for Small Businesses to Grow with Dave Charest
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44:13Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth marketing and elevate your brand's digital presence without emptying your wallet. Join us as we promise a t…
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The Truth About Marketing Agencies: Why a Fractional CMO is Your Best Investment
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18:52Marketing is essential to growing your business, but hiring the right support can be confusing. Should you work with a marketing agency, bring in a consultant, or hire a Fractional CMO? Each option has its pros and cons, and making the wrong choice could mean wasted budget and minimal results. In this episode, I break down the differences between a…
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Why PR Still Matters in Digital Marketing (and How to Use It Effectively)
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42:06Elevate your marketing strategy by understanding the transformative power of public relations. Michelle Garrett shares expert insights on integrating PR with marketing efforts, emphasizing collaboration, authenticity, and the importance of writing in crafting compelling narratives. • PR as a game changer for brand visibility • Core writing skills a…
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Twitter is No Longer Social Media—What It Means for Your Brand
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17:06Twitter has always been a major player in social media, driving traffic and engagement for businesses. But things, as you well know, have changed. In this episode, I reveal why I believe Twitter is no longer a true social media platform and why I now classify it as "political media." Using my own data and observations, I break down how Twitter's al…
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From Idea to Exit: Building an E-Commerce Empire with Neil Twa
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48:46In today’s episode, we’re diving into the exciting world of e-commerce with Neil Twa, co-author of Almost Automated Income with FBA. Neil has spent over a decade helping businesses go from nothing to building scalable, profitable brands that thrive on platforms like Amazon, TikTok, and more. E-commerce is one of the fastest-growing opportunities in…
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Mastering Startup Marketing: Tips for Scaling on a Budget
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32:44Navigating the complex landscape of startup marketing presents unique challenges, from building brand awareness to defining audience and managing budgets. By adopting strategic approaches, startups can transform their marketing hurdles into opportunities for growth and success. Inspired by the books I have written, including my recent Digital Threa…
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Revolutionizing Influencer Marketing with AI: Insights from Alexander Frolov, CEO of Hype Auditor
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46:50AI is redefining influencer marketing by enabling brands to identify the right influencers with unparalleled precision. In this episode, we discussed the transformative role of AI in influencer discovery, personalized outreach, and campaign performance analysis. • The continuous growth of influencer marketing and its increasing relevance • Importan…
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The Key to Becoming More Discoverable in 2025
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25:58This episode explores effective strategies for improving discoverability in 2025, emphasizing the importance of adapting to video content and content repurposing. Marketers are encouraged to leverage their existing assets and create tailored content to engage audiences on various platforms. • Importance of content as currency in digital marketing •…
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Unlocking Counterintuitive Marketing Strategies with Nancy Harhut: Revolutionizing Marketing through Behavioral Science
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41:21What if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market. Discover the unexpected power of acknowledging flaws and …
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2025: The Year of the Democratization of Discoverability
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22:37Unlock the future of digital marketing with me as I guide you through the transformative concept of the democratization of discoverability. Ever wondered how to maintain your business's visibility without constantly churning out social media content? This episode promises to reveal how long-lasting content like blogs, podcasts, and YouTube videos c…
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The One Skill Every Marketer Needs (But Most Are Doing Wrong)
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48:02Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics. Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships—not just surface-level networking—can transform …
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10 Things Marketers Can Learn from Authors [My Author Nation Recap]
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32:45I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of AI to the art of leveraging "borrowed audiences" and creating content that captivates through curiosity, au…
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The Power of Clear Communication in Digital Marketing with Ben Guttmann
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51:15Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in me…
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Treat LinkedIn Like Instagram and Watch Your Visibility Soar
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21:31Think LinkedIn is just a network of stiff profiles? Think again! Treat it like a professional Instagram to boost your visibility. Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum engagement and visibility. Learn how images can outperform other post types and discover effective content patterns by ana…
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The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss
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49:46Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorp…
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From Google to AI: Evolving Your SEO Tactics for Maximum Visibility
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27:09SEO. You might think you know everything about search engine optimization, but AI is changing the game more rapidly than ever. The new search landscape isn't just about Google anymore—AI-driven tools like Chat GPT are redefining visibility and relevance. How can your business adapt and even thrive in this evolving scenario? I'm diving into the late…
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Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu
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54:23Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search results. Learn how genuine customer engagement and user-generated content can elevate your Google-ability and …
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AI is About Innovating Your Approach, Not Prompt Engineering
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23:38A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said: ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more important is imagining the many different ways in which you can use this technology to help you work faster and/o…
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Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building
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1:06:39Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales. Throughout the episod…
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It's Time to Ditch Your Social Media Scheduler
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22:08Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy. Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired …
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Understanding the Rise and Benefits of Fractional CMOs with John Jantsch
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39:09Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs). John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collabo…
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Introducing Maximizing LinkedIn for Business Growth
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21:17In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024. Whether you're a seasoned marketer, entrepreneur, or just looking to enhance you…
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The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt
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1:01:10Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in …
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Digital Marketing Blueprint for Online Entrepreneurs
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20:00Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundam…
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Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau
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56:56In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging …
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Instagram's Top Tips Shared During My Call with Them
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26:13Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, and using the new "notify me" sticker on Stories to keep your followers hooked. I'll share tips on strategic hashtag…
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Master Delegation and Outsourcing for Marketing and Business Growth with Dave Kerpen
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48:35Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secrets of mastering delegation. We'll explore how effective delegation, including outsourcing, can free up your time, …
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My Introduction to Digital Threads: A New Playbook for Marketing Success
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36:28Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This week, I introduce my fifth book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing. I literally do a reading of the introduction and first chapter of the book to …
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Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam
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55:27Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collaborations can elevate both B2B and B2C companies. In our conversation, Bob Moore takes us on a journey from …
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Why I'm Launching Digital Threads on Kickstarter Before Amazon
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24:18On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringing it to Amazon. Learn how to leverage Kickstarter to create buzz and drive engagement for your next big p…
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Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity
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55:16Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience and the role digital platforms play in bridging gaps for those with impairments. This episode sheds light …
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My Verdict on 10 Popular Shortform Video Editing Tools
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30:40Are you ready to unlock the secrets of creating short-form videos that captivate and engage? Today's episode is dedicated to the game-changing world of short form video editing. In this episode, I'll be sharing my hands-on experience with ten different video editing tools and revealing the standout performer—Opus Clip. We'll dive into its features,…
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Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff
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41:50Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with actionable insights. Join me as I sit down with Andrew Maff from BlueTuskr, who reveals the secrets to drivi…
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Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This episode promises to arm you with practical tips on leveraging AI for your marketing, business, and even perso…
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Modern Marketing Mastery: Insights on Content Strategy with Robert Rose
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58:30Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on all things content marketing, but our conversation did not stop there. In this episode, Robert shares his journey from the dot-com boom to becoming the CMO of a startup, leveraging content to outshine i…
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It's Time to Make the AI Shift
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17:38AI. It's not just a buzzword, it's a game-changer. But are you leveraging its full potential in your marketing strategy, or are you still just scratching the surface? Today’s episode is all about making the AI shift—learning how to work faster, smarter, and scale like never before. From optimizing your processes with AI-generated content to automat…
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The Art of Customer-Centric Marketing: Learning from Expert Debbie Levitt
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41:14Step into the future of digital marketing where customers reign supreme, and their journey is the map to your success. Join me as I unpack the power and necessity of customer-centric strategies with a special nod to the wisdom of Debbie Levitt, author of "Customers Know You Suck." Get ready to transform your marketing with insights into customer re…
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11 Essential Takeaways from the Content Entrepreneur Expo
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44:22Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry. This episode is jam-packed with transformative strategies and the latest trends that are shaping the digital marketing landscape. We’ll explore everything from the importance of understanding…
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Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno
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43:42Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand's authenticity…
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Staying Ahead in Digital Marketing: When and How to Pivot Your Approach
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21:40In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's th…
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Marketing Automation Simplified: How to Level Up Your Digital Business
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53:19Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digit…
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The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
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18:13Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a b…
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Sweet Success: A French Macaron Maker's Rise to SEO Mastery
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50:12In today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries. Anthony will delve into their journey from …
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Unveiling My AI Toolkit: 11 Must-Have Marketing Tools
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32:13I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on. In …
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Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
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59:53Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existin…
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If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
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20:35Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impac…
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From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley
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1:15:06Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, pro…
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11 Takeaways about AI and Podcasting from Podfest
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45:14I had an amazing 48 hours at Podfest, the definitive conference for podcasters, and wanted to share with you what I learned as the takeaways about AI are universal and can be applied to any marketing you do. You’re in for a treasure chest of insights on how AI is not just a tech trend but a pivotal player in content marketing, audience engagement, …
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Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon
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49:25Uncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Leadpost, we dive into the world of digital marketing, offering you the tools and strategies necessary to transform the invisible into leads. We'll go deep into Roy's expertise on leveraging innovative s…
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