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Rebranding Initiative Helps Golden Waffles Meet Growing Breakfast Popularity and Demand
Manage episode 454913540 series 3415026
According to Alissa Davis, vice president of marketing for Golden Waffles, breakfast is coming back as people begin traveling again, both for work and pleasure. As such, Golden Waffles — which manufactures and sells its own waffle batter and provides waffle irons and accessories to foodservice operators and institutions — has rebranded itself and positioned its business to take advantage of the trends.
Davis joins the podcast to discuss what’s driving breakfast trends with consumers, the flavor and ingredient trends driving Golden Waffles’ product development, and how the company drove its rebranding efforts, moving away from the 90-year-old name Golden Malted and becoming Golden Waffles.
146 episodes
Manage episode 454913540 series 3415026
According to Alissa Davis, vice president of marketing for Golden Waffles, breakfast is coming back as people begin traveling again, both for work and pleasure. As such, Golden Waffles — which manufactures and sells its own waffle batter and provides waffle irons and accessories to foodservice operators and institutions — has rebranded itself and positioned its business to take advantage of the trends.
Davis joins the podcast to discuss what’s driving breakfast trends with consumers, the flavor and ingredient trends driving Golden Waffles’ product development, and how the company drove its rebranding efforts, moving away from the 90-year-old name Golden Malted and becoming Golden Waffles.
146 episodes
Tous les épisodes
×1 Analyzing the Food Safety Challenges, Opportunities Facing Industry in the New Year 22:22
1 Rebranding Initiative Helps Golden Waffles Meet Growing Breakfast Popularity and Demand 25:58
1 Invest in Employees, Capture Legacy Knowledge and Retain the Next Generation of Plant Workers 24:42
1 Consumers Hunt Deals on Thanksgiving Meals, and Other Turkey Day F&B Trends 28:50
1 How Molecular Recycling Can Help Take Packaging Sustainability to the Next Level 24:44
1 The Innovation Driving Consumer Demand, Acceptance of Fermented Foods 28:01
1 Increase Operational Productivity with Advanced Use of Automation, Data and Labor Best Practices 25:43
1 Integrate Electrical Safety, Food Safety to Further Mitigate Risk in Food Plant Design 28:14
1 How to Capitalize on Private-Label Popularity, Target Gen Z Food & Bev Consumers 28:17
1 Strategies, Solutions to Ease the Burden of Maintenance on Processing Plants 24:59
1 Meatable CEO Jeff Tripician Details How Cultivated Meat Can Help Feed Our Growing Global Population 32:57
1 Using Robotics to Optimize the Performance of Processing and Packaging Lines 23:17
1 Digital Transformation and AI Implementation: Best Practices for Food and Beverage Companies 32:30
1 The Impact of Sugar Reduction, Replacement Trends on Beverage Formulation 34:46
1 How R&D Innovation Helps Mars Food & Nutrition Solve Consumer Pain Points in the Kitchen 33:59
1 Thorough R&D Work Can Help Ready-To-Mix Protein Products Meet Health & Wellness Needs 28:20
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1 Health, Taste, Texture Attributes Drive Consumer Demand for Ready-to-Mix Protein Products 24:58
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1 How Natalie’s Orchid Island Juice Co. Has Committed to Employee Wellness 25:30
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1 Circana’s Sally Lyons Wyatt Offers Mid-Year Update on Consumer Trends in Food and Beverage 23:52
1 State Legislatures Trying to Ban Food Additives — Where Does Industry Stand and What's Next? 27:15
1 A Strong Food Safety Culture Can’t Drive Success Without Company-Wide Commitment 19:20
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1 Managing Logistics Efficiency, Sustainability in Post-Covid World 21:25
1 Editorial Panel: What the 2024 Presidential Election Might Mean for Manufacturing 36:07
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1 The Impact of Value-Added Beef Product Trends from Processing Plant to Plate 27:40
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1 Challenges and Opportunities in Export Markets for U.S. Food, Beverage and Agricultural Products 15:06
1 How Frozen and Refrigerated Foods Can Meet Consumer Demands in 2024 19:49
1 The Trends Driving Sustainable Sourcing and Packaging in 2024 22:06
1 ICYMI: JBS USA’s Journey to Win 2023 Processor of the Year Honors 18:34
1 ICYMI: How Hormel Foods’ Fontanini Foods Plant Won our 2023 Green Plant of the Year Award 12:16
1 Automation, AI and Augmented Reality: The Future of Food and Beverage 15:52
1 EPA Should Not Rush Proposal on Update to Effluent Limitations for Meat and Poultry Products 26:04
1 Building Resiliency in Food and Beverage Using Innovative Tools and Technology 16:20
1 What Do Consumers Prefer in their Thanksgiving Leftovers Sandwiches? 18:59
1 How Food and Beverage Processors Can Benefit from AI and Machine Learning 20:28
1 Plant-Based, Conventional and Cultured — What to Expect in Protein in 2024 21:42
1 Insects in Foods? Nutritional Benefits Might Soon Make Science Fiction a Reality in the U.S. 25:34
1 Collaboration Leads to Innovation on Equipment Design 14:24
1 What Does Smucker-Hostess Deal Mean for Both Companies — and Food and Beverage M&A at Large? 27:12
1 Seeking Top End Durability, Maintenance, Efficiency Through Drive Technology 16:28
1 How and Why Processors Should Bolster Their Cyber Defense Efforts Now 24:06
1 Putting IIoT to Work in Food & Beverage Plants 12:14
1 The Issues and Challenges Driving Food Safety Strategy and Policies at USDA-FSIS 28:11
1 Finding and Retaining Talent in the Food & Beverage Industry 21:39
1 Staying Up To Speed With Freezer Door Solutions 11:47
1 Perceptions, People, and the Future of Labor for Food & Beverage Manufacturing 26:27
1 What the SVB Bank Collapse Could Mean for Food & Beverage Manufacturing 13:53
1 Exploring the Role of Product Inspection Solutions in Ensuring the Quality and Safety of Food Products 11:24
1 Innovation & Information: A Conversation with Andy Hanacek 30:01
1 2023 Food Industry Forecast: Disinflation with a side of Agile? 21:29
1 How Mentorship is Helping Hershey Find the Next Generation of CEOs 15:05
1 How Rich Products is Feeding the Talent Pipeline for the Food & Beverage Industry 19:59
1 Inflation’s Big Impact on Small Food & Beverage Companies 30:05
1 Food Safety And Consumer Trust 28:22
1 Influential Women in Food: Alexis Bertrand, Reid’s Dairy Company 20:30
1 A Case Study In Remote Alarm Notification Software 14:04
1 Influential Women in Food: Jennifer Stojkovic, Vegan Women Summit 32:06
1 Influential Women in Food: Jona Hightower, LRQA 23:43
1 Influential Women in Food: Tara Paster Cammarata, Cenza, Inc 22:01
1 Influential Women in Food: Javon Nicholas, Egg Rolls Etc. 17:59
1 Influential Women in Food: Ria Dake, Balchem 20:04
1 Ensuring a Sustainable Food Future from Farm To Fork 18:06
1 What AI-Driven Production Health Can Mean For The Food Industry 19:07
1 Soyleic Soybeans Offer A Future of a Healthier Food System 13:33
1 Influential Women in Food: Cloeann Durham, Coca-Cola 27:36
1 An Antimicrobial Solution That’s Fit to be Tied 17:01
1 The Power of Data in Food Supply Chains 31:05
1 When MRP Is Not Enough: Advanced Requirements Planning 17:13
1 Who’s Watching out for Food’s Female Entrepreneurs? 17:50
1 How Mars is Taking on Food Integrity, Food Fraud and Adulteration 20:24
1 Costs of Oversizing Compressed Air Systems 25:58
1 Pest Prevention Strategies & The Future of Pest Management 28:25
1 Why Complete Traceability is Important in the Food & Beverage Industry 24:19
1 From Fragile to Agile: How To Keep Food Safe Amid a Supply Chain Crisis 22:21
1 Predicting the Future of CPG Buyer Behavior Through Artificial Intelligence 26:58
1 How Bartek Ingredients is Adding Its Touch to the Formulator’s Toolbox 15:50
1 Is Upcycling the Answer to America’s Food Waste Problem? 31:00
1 Insights Reveal Ripe Opportunity Areas For Plant Proteins 13:26
1 How Food Processors Can Plan and Prepare for Natural Disaster-Induced Business Interruptions 33:33
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1 How America's Biggest Food Companies Felt the Pinch of the Pandemic 24:28
1 How Ingredion is Helping Processors Increase Options by Reducing Sugar 14:07
1 How Augmented Reality Is Changing The Future of Workforce Training 21:05
1 How ATS is Helping Food Processors Through a Technology-Driven Approach to Maintenance 17:08
1 Effective Strategies For Stopping Outside Pests from Breaking In 30:30
1 How Hackers Are Using Your Control Systems to Launch Cyberattacks 37:56
1 How IFC is Helping Processors with Their Microbial Decontamination Needs 19:35
1 Is Lab-Grown Meat the Safer Option? 26:52
1 ISO Class 0 Compressed Air: Is It Just Another Way of Saying “Oil-Free”? 16:17
1 Why Food & Beverage Manufacturers Need an Advanced MRP 16:16
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1 Getting Down to Business with FoodBusiness ERP 21:58
1 The Pandemic’s Impact on Food & Beverage Manufacturing, with IFS’ Maggie Slowik 25:41
1 Meet the Software that’s Combining AI and Product Development for CPG Companies 25:09
1 Getting the Food & Beverage Supply Chain Back on Track 15:48
1 A Fresh Way To Get Kids To Eat Healthy 18:33
1 Keeping the Food & Beverage Industry Moving with NORD Drivesystems 16:59
1 Building A Better Workplace For Women In The Food And Beverage Industry 30:14
1 What Can We Expect From The Food & Beverage Industry In 2022? 21:14
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