The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso

Marketing B2B Technology

Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization.

Kris highlights Sendoso’s competitive advantages, including enterprise-grade features, data capabilities, and successful campaigns for many brands. He underscores the importance of multi-channel marketing, creative strategies, networking, and long-term brand growth, showcasing how gifting can transform B2B outreach.

About Sendoso

Sendoso is a direct marketing automation platform that helps businesses enhance their engagement strategies through personalized gifting. By combining digital and physical sending options, Sendoso enables companies to create meaningful connections with customers, prospects, and employees. With intelligent analytics and tailored campaign solutions, Sendoso supports revenue growth, customer retention, and team recognition initiatives, making it a valuable tool for relationship-driven marketing.

About Kris Rudeepraap

Kris Rudeegraap, a key figure at Sendoso with more than a decade of go-to-market experience, has crafted solutions that resonate with 33,000 B2B tech enthusiasts globally. His insights into the future of marketing are both innovative and client-focused.

Time Stamps

00:00:36 - Kris's Career Journey and the making of Sendoso.
00:01:40 - Understanding Sendoso: Corporate Gifting and Direct Mail
00:03:25 - How Sendoso Simplifies Gifting for Marketers
00:04:44 - Positioning Sendoso Against Competitors
00:07:34 - Value Perception: Gifts vs. Bribery
00:09:38 - Customer Segmentation: Enterprise vs. Smaller Businesses
00:10:21 - Successful Campaigns: Creative Gifting Examples
00:12:49 - International Gifting: Overcoming Geographic Challenges
00:14:27 - The Role of Marketers in Gifting Strategies
00:15:57 - Future of Marketing: Trends and Technology
00:19:19 - Final Thoughts: Networking and Career Advice
00:20:55 - Conclusion and Contact Information

Quotes

"Your network is your net worth. So, don't be scared to go meet with another person.” Kris Rudeepraap, Co-CEO and Co-Founder

Follow Kris:

Kris Rudeegraap on LinkedIn: https://www.linkedin.com/in/rudeegraap/

Sendoso website: https://www.sendoso.com/

Sendoso on LinkedIn: https://www.linkedin.com/company/sendoso/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547