Next Level: Kayla Sue Roberts on Gaming & Social Media Marketing

FreeDive Podcast

In this episode of the FreeDive podcast, we’re joined by Kayla Sue Roberts, a social media marketer with a passion for gaming and influencer marketing. From her start as a marketing coordinator during the pandemic to freelancing with top clients in the gaming and eSports world, Kayla has built her career with resilience, grit, and a keen eye for trends. She shares the story of her journey, highlighting lessons learned from hands-on experience and her natural talent for sales honed in corporate banking.

Join us as Kayla delves into:

• How she used real-world experience and mentorship to fast-track her success in social media marketing
• The highs and lows of freelancing, from building a niche client list to finding the right clients
• Networking tips for making connections in the gaming industry
• Insider insights on the power of influencer marketing and how she identifies the best gaming influencers for brands
• The dedication it takes to stay up-to-date with social media platforms, gaming trends, and client needs
• Fighting burnout with self care

With deep expertise in the gaming community and a natural knack for knowing how to engage the right audiences, Kayla’s insights offer valuable takeaways for anyone looking to break into marketing, grow their freelance business, or understand the world of gaming and influencer marketing.
Follow Kayla Sue:

• LinkedIn
• Twitter

Additional Links:

• eSports
• Twitch

Let's connect! Send us a message and say hi.

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Chapitres

1. Next Level: Kayla Sue Roberts on Gaming & Social Media Marketing (00:00:00)

2. Kayla's Journey Into Marketing (00:01:36)

3. Resources and Networking to Grow (00:03:56)

4. Finding Clients You Love (00:06:26)

5. Maintaining Your Own Social Media (00:09:28)

6. Gamer Marketing (00:11:11)

7. Social Media Burnout (00:13:28)

8. Taking Risks in Your Career (00:15:11)

9. Sales and Marketing (00:17:26)

10. Women and Gamers (00:19:06)

11. Advice for Young Women in Marketing (00:23:31)

12. Being Taken Seriously in Social Media (00:25:11)

13. Using AI to Your Advantage (00:26:51)

14. Creator and Influencer Marketing (00:28:36)

15. Using AI for Marketing Pitches (00:31:44)

16. Advice for New Marketers (00:33:41)

17. The Importance of Self Care (00:36:26)

18. Connect with Kayla (00:39:06)