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PR PLAN: SELF-DRIVING CARS (WAYMO), ETSY, MCDONALD'S, DIDDY'S KIDS
Manage episode 446500622 series 3589255
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We are America's Favorite PR team. This week, we discuss the roll-out of self-driving cars and ways in which they can cultivate trust with the consumer. This brings us to the question, "To robot, or NOT to robot?" - and we look at Etsy's recent communications push towards "Keep Commerce Human." We get it, and we have some questions. Next, McDonald's has been in the press this week, and it's safe to bet...they aren't Lovin' It (oop!). We look at their negative news cycle and internal communications statements and forge a path for them. Lastly, Diddy's children put out a joint PR statement. We take a close look and reveal the larger strategy at hand.
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