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The future of retail media with Coles360
Manage episode 445578607 series 2390253
Contenu fourni par ImpactInstitute. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par ImpactInstitute ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Manage episode 445578607 series 2390253
Contenu fourni par ImpactInstitute. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par ImpactInstitute ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
When it comes to disruption, retail media might take the cake – it's a fast growing space transforming right before our eyes.
If you're after a captive audience with costs comparative to TV ads, it might be time to check out the fresh face of retail media.
On this episode of The CMO Show we take a deep dive into the world of screens and supermarkets, joined by Paul Brooks, General Manager of Coles360, and Alex Lawson, Head of Strategy & Media at Market Media.
209 episodes
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Similaire à The CMO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Mettez-vous hors ligne avec l'application Player FM !
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