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Contenu fourni par Brand Builder University. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brand Builder University ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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91. TikTok Shop & Live Shopping Strategies w/ Hannah Wu & Stu Conroy
Manage episode 442040203 series 3443132
Contenu fourni par Brand Builder University. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brand Builder University ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands.
With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge.
So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands.
We talked about:
- What opportunities does TikTok Shop present
- Will live shopping catch on?
- How to work with influencers
- And much more
Enjoy!
Episode Links
Additional Resources
- Get our weekly eCom Memo
Talking Points
- 00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy
- 01:28 - Stu's eCommerce Background
- 02:31 - Hannah's eCommerce Journey
- 03:38 - Explaining Social Commerce
- 05:06 - The Potential of Social Commerce in Western Markets
- 08:26 - Exploring TikTok Shop Functionality
- 10:24 - Collaboration Dynamics with Creators on TikTok
- 18:13 - TikTok Direct Purchases
- 21:09 - Any Other Recommended Social Commerce Platform?
- 22:18 - Staying on Top of Trends in Social Commerce
- 25:22 - Live Shopping and Its Dynamics
- 26:43 - Expanding Globally with Social Commerce
- 27:44 - Exploring Lollishop and Where to Learn More
- 30:31 - Insights on Future Trends in Social Commerce
- 36:48 - Where to Connect with Our Guests
111 episodes
Partager
Manage episode 442040203 series 3443132
Contenu fourni par Brand Builder University. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Brand Builder University ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands.
With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge.
So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands.
We talked about:
- What opportunities does TikTok Shop present
- Will live shopping catch on?
- How to work with influencers
- And much more
Enjoy!
Episode Links
Additional Resources
- Get our weekly eCom Memo
Talking Points
- 00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy
- 01:28 - Stu's eCommerce Background
- 02:31 - Hannah's eCommerce Journey
- 03:38 - Explaining Social Commerce
- 05:06 - The Potential of Social Commerce in Western Markets
- 08:26 - Exploring TikTok Shop Functionality
- 10:24 - Collaboration Dynamics with Creators on TikTok
- 18:13 - TikTok Direct Purchases
- 21:09 - Any Other Recommended Social Commerce Platform?
- 22:18 - Staying on Top of Trends in Social Commerce
- 25:22 - Live Shopping and Its Dynamics
- 26:43 - Expanding Globally with Social Commerce
- 27:44 - Exploring Lollishop and Where to Learn More
- 30:31 - Insights on Future Trends in Social Commerce
- 36:48 - Where to Connect with Our Guests
111 episodes
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Similaire à The Brand Builder Show
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
