The Business of Creativity: Finding Ways To Help Your Community Win with Peter Lobanov

The Jasmine Star Show

How can you create ways (for not only your business) but your community to WIN?

When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed.

And during this discussion, I heard some of the most creative ways to do exactly this.

But what I found truly fascinating about today’s guest, Peter Lobanov, the Chief Creative Officer of Pudgy Penguins, is his exploration of the creative side of Web3.

(If you’ve been a listener for a while, by now you know that I’m OBSESSED with all things NFTs.)

If you want to geek out with ya girl on how creativity, community, and strategic growth blend in the digital age, this episode is for you!!

We’re diving into the business of NFTs, the process of rebranding and redefining your company roadmap, and how to build a community that’s aligned with your brand’s values.

Click >>PLAY<< to hear all of this and…

(00:05:12) The challenges of acquiring a project after it already had initial success

(00:11:30) The process of engaging and aligning an existing community with a new vision and leadership

(00:15:34) How Peter deals with the skepticism and concerns from the web3 space

(00:20:08) What it really takes to overhaul a complex brand

(00:22:19) How Pudgy Penguins entered the retail market (in Walmart, no less!)

(00:24:05) How to license digital assets from NFT owners

(00:26:07) The legal implications Pudgy Penguins navigated in a new market, and the best way to address those complexities

(00:31:20) Integrating web3 wallets and gamification into retail products to create a unique physical experience

(00:34:11) The social media strategy that garnered 10 million views in one day!

(00:39:31) The virality formula: how to create engaging and relatable content

(00:49:12) A strategy to target a younger demographic

Listen to Related Episodes:

• 430: How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk
• 336a: What’s Changing the Landscape for Business Owners: Thoughts on AI, Crypto, and more with Daniel DiVenere

For full show notes, visit jasminestar.com/podcast/episode470

Connect With Peter:

• https://www.pudgypenguins.io