Selling SaaS to Anyone: How Charles Higgins Proves You Don’t Need to Be a Giant to Succeed

The HighLevel Experience

22 - Selling SaaS to Anyone: How Charles Higgins Proves You Don’t Need to Be a Giant to Succeed

In this episode of the HighLevel Experience Podcast, host Vit Muller is joined by Charles Higgins, the visionary behind Pinnacle AI, a CRM software and services company based in Nashville, Tennessee. Charles shares his unique journey from the automotive industry to the world of tech, where he leveraged his experience to build a thriving white-label CRM business.

Together, Vit and Charles dive deep into:

• Charles' background in automotive: How 25 years in the automotive industry shaped his approach to CRM systems.
• The power of HighLevel's Town Halls: Why Charles encourages SaaSpreneurs to attend these crucial meetings for insights and product feedback.
• Charles’ unconventional approach: Why he embraces selling every CRM feature while keeping a simple pricing model.
• Onboarding and data migration strategies: Tips for managing complex client databases during CRM transitions.
• Organic growth strategies: How Pinnacle AI scaled successfully without paid ads through content and affiliate marketing.
• The future of CRM and HighLevel: Charles’ predictions for upcoming developments like AI funnel builders and domain reselling.

Charles also shares practical advice for SaaS entrepreneurs, including the importance of maintaining customer satisfaction and reducing churn, building a strong support team, and choosing a business model that fits your passion.

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Highlights 🔥

Key points we talked about in this pilot episode!

• [00:01:01] – Charles' introduction and journey into CRM.
• [00:03:45] – Importance of HighLevel Town Halls.
• [00:07:10] – Charles' approach to selling CRM.
• [00:17:00] – Overcoming competition with HubSpot and Salesforce.
• [00:43:00] – Strategies for organic business growth.
• [00:52:12] – Constructive feedback on HighLevel support and development.

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More info about this episode:

• Type: Regular episode (Explicit )
• Link: https://podcast.highlevelexperience.com/episode/selling-saas-to-anyone-how-charles-higgins-proves-you-dont-need-to-be-a-giant-to-succeed
• Authors: Vit Muller

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We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

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We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

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We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible.

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