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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ephesians 4:17-32
Manage episode 438376233 series 1192960
Contenu fourni par Skip Heitzig. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Skip Heitzig ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
…
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172 episodes
Manage episode 438376233 series 1192960
Contenu fourni par Skip Heitzig. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Skip Heitzig ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
…
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172 episodes
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1 Prayer: It’s Not Just for Sundays 44:42
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The son of great missionary Hudson Taylor noted of his father, “For forty years the sun never rose on China that God didn’t find him on his knees.” Someone called prayer the gymnasium of the soul. When was the last time you had a good “workout”? Today, James jumps into the mysterious cooperation of the divine with the human through prayer. When and why should we do it?…
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1 Negative Commands for a Positive Life 45:20
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Sometimes parents will tell their children not to do certain things. But such prohibitions are motivated by love. These negative commands are to ensure a positive outcome. A good biblical example of this is the list of thou shalt nots in the Ten Commandments. In this section, James gives his audience a few negative instructions so they can have a positive life.…
Ever since Jesus came to Earth over 2,000 years ago to die and rise again, He promised to return. And believers have been looking for Him since. Every generation has its doomsday preachers and prophecy “experts,” predicting when He will return. But today we examine not when He will come back, but rather how we should live until He does. James tells us three ways we are to wait for it.…
Conflict resolution is an entire field of practice—used from the counselor’s couch to the United Nations. Evidently, conflicts were a problem in early congregations. James, in forceful language, addressed this and told his audience how to fix it. Today we see several steps to resolve conflict. And today, instead of me writing the outline for you, I will let you do the honors.…
In the ancient world, few virtues were more revered than wisdom. In the biblical Hebrew culture, wisdom was considered the skill to live well, or more precisely, a wise person was an expert in godly living. According to James, wisdom has little to do with IQ, SAT scores, or education. Wisdom is different from knowledge. Rather, true wisdom is the right application of knowledge. In this passage, James showed the difference between true and false wisdom with four notable traits.…
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