The Power of Cultural Connection in Law

The Lawtino™

Francisco “Frank” Guerra is the Capital Partner at Guerra LLP, a nationwide personal injury, mass tort, civil, and commercial litigation firm. Since joining the firm, he has litigated, tried, and arbitrated cases across the country. With over 25 years of experience as an attorney, Frank is board-certified in personal injury trial law by the Texas Board of Legal Specialization. Before Guerra LLP, he practiced insurance defense and civil litigation law at Allen, Stein, Powers, Durbin & Hunnicutt, where he managed the Rio Grande Valley Office and tried lawsuits in front of South Texas juries.

In this episode…

Experienced and well-respected lawyers and associates are the key to a reputable law firm. Yet when both your team and your clients are minorities, it can be difficult to stand strong and earn an authoritative position in the legal industry. How can you remain grounded in your roots and strengthen Latino representation in the field?

Having grown up in a predominantly white, Anglo-Saxon rural area, fierce trial attorney Francisco “Frank” Guerra has tried countless cases against white attorneys and juries. While acknowledging to minority clients the difficulty of swaying a jury and winning a case, Frank has established himself as a dominating force in the industry by hiring diverse lawyers who can empathize with these clients’ situations. They possess the language skills and cultural relevance to win minority clients’ trust and exercise transparency with them. Frank maintains that wit, determination, and hard work can propel Latino lawyers to the top of the industry.

Tune in to this episode of The Lawtino™ as John Gomez welcomes Francisco “Frank” Guerra, the Capital Partner at Guerra LLP, to discuss how Latino lawyers can chart a path in the legal field. Frank recounts his experience founding and managing a firm, how his college mentor shaped his career in law, and how diversity has evolved within the Texas Bar Association.