Industry Insider—Kindness, Slow Fashion, and American Made w/ Doug Phillips of Conscious Clothing

Wear Who You Are

The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to using eco-friendly materials and low-impact dyes, as well as being completely American designed, sourced, and made. As if all of that wasn't enough, Conscious Clothing also has a profoundly moving story.

Doug has also experienced a great deal of personal loss. So we talk about it. What's it like building a business with the love of your life, and then how does that business have to change when you lose your partner to a brutal cancer battle? How can you possibly keep going? How does your business evolve? How do you evolve?

Natalie and Doug also talk about what it was like during COVID and the importance of keeping your staff employed, and even now how challenging it is on a day-to-day basis to stay in business as an American-made, organic clothing manufacturer with deeply held convictions. We cover it all: made to order, staying lean, small batch, athletic wear fabrics, how there's so much collateral damage from the fashion industry, how we can vote with our dollars, and why FoxFibre® is so completely amazing. Natalie also walks Doug through his Style Six Assessment results and puts Doug through the wringer with our new "10 in 2" segment!

Pull up a seat! This is the Industry Insider story of the wonderful Conscious Clothing.

Episode Resources and Notes:

• Conscious Clothing Website
• Conscious Clothing Instagram @consciousclothing
• Conscious Clothing Article at GRPM's Fashion + Nature Exhibit
• Conscious Clothing Educational Resources
• Conscious Clothing Maker's Box
• Read more about Conscious Clothing's Story as a Family Run Business
• Foxfibre® Naturally Colored Cotton
• True Cost documentary

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