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DGD Movers & Shakers - Brixton Trading Cards, Ryan O'Neal
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Manage episode 431097970 series 3549450
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SummaryRyan, the owner of Brixton Disc Golf, talks about his journey of creating trading cards for disc golf. He shares how the idea came about and the challenges he faced in the early stages. Ryan discusses the process of designing the cards and the different factors they consider, such as the target audience and the value they want to create. He also highlights some of his favorite moments in the business, including working with players and receiving positive feedback. Ryan concludes by discussing their upcoming product, the Pre-Goal Riders set, and the excitement surrounding it. Keywordsdisc golf, trading cards, memorabilia, Brixton Disc Golf, challenges, design process, favorite moments, Pre-Goal Riders Takeaways
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- Creating trading cards for disc golf was a passion project for Ryan, driven by his own desire to collect cards with memorabilia and autographs.
- The early stages of the business were challenging, with limited resources and low expectations, but partnerships with OTB Discs and the Disc Golf Pro Tour helped them gain traction.
- The design process involves considering the target audience and creating value for collectors, players, and retailers.
- Ryan's favorite moments include pitching the idea to OTB Discs, interacting with players, and receiving positive feedback.
- The upcoming Pre-Goal Riders set is an economical product that caters to both entry-level collectors and serious collectors, featuring on-card autographs and event-used memorabilia.
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