The First Customer - Shark Tank Series: Cooking in the 22nd Century with Founder Assaf Pashut

The First Customer

In this episode, I was lucky enough to interview Assaf Pashut, the Founder of Chefee Robotics.
Assaf shared his entrepreneurial journey, which began in Israel and Silicon Valley, where he developed a love for food and business. His initial foray into entrepreneurship was as a swim instructor, which later led him to start a catering business called The Flying Falafel during his college years. Despite the success of his catering business, COVID-19 lockdowns forced Assaf to pivot, eventually leading him to create CHEFEE, a futuristic kitchen assistant capable of cooking a wide range of dishes autonomously.
Assaf explained that the idea for CHEFEE came to him during the COVID-19 pandemic while he was in Tel Aviv. Bored and learning machine learning, he envisioned a kitchen that could cook meals on command. He quickly began prototyping, assembling a team, and eventually creating a working model within a year. Assaf also shared his experiences on Shark Tank, where the intense application and filming process tested his resilience and ingenuity. Despite the challenges, Assaf remains focused on delivering a versatile and user-friendly product. He targets health-conscious, busy individuals and premium Airbnb hosts as potential customers, aiming to revolutionize home cooking with CHEFEE’s innovative technology.
Witness how passion for food and technology drives Assaf Pashut’s groundbreaking work in this episode of The First Customer!
Guest Info:
Chefee Robotics
https://www.chefeerobotics.com/
Assaf Pashut's LinkedIn
https://www.linkedin.com/in/assaf-pashut/
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https://www.linkedin.com/in/jayaigner/
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https://www.youtube.com/@thefirstcustomerpodcast
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https://www.firstcustomerpodcast.com
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