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Asheville Marketing Maven Sarah Benoit on Mastering Digital Strategies
Manage episode 428969871 series 3307969
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Ask any artist what they need to succeed; nine times out of 10, they’ll say “marketing.” In today’s podcast episode, marketing wunderkind Sarah Benoit of JB Media Institute joins us to discuss the practical tools artists and creative entrepreneurs need to grow their businesses in the digital era.
Key Points From This Episode:
- How Sarah got into the marketing business as an “appreciator of the creators”
- Reframing marketing for artists by zooming in on relationships
- Tips for choosing marketing tools wisely and creating a digital strategy that works for you
- Why Sarah recommends starting with one platform and building from there
- Challenging certain misconceptions about emerging technology
- Ethical considerations for artists regarding AI and social media
- Practical advice for buying and selling artwork online
- Where to learn more about digital marketing and content strategy for artists
For more information, please visit https://www.artsvilleusa.com/sarah-benoit
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