232: Video Product Renderings for Your Invention

Product Startup

David Brown, one of our talented industrial designers at MAKO Design, is a true expert in hardware product video renderings. With a rich background in industrial design and design engineering, David has honed his product design skills to an exceptionally refined degree. Today, he's excited to share his expertise with inventors, startups, and small manufacturers. Imagine being able to visualize your product idea in stunning detail before it even exists – like a trailer for a new captivating horror movie. That's the magic of 3D CAD video renderings, and David is here to demystify the process. He'll take you through the creation process of video renderings and how they can be a game-changer at every stage of your product's journey. From the initial spark of inventing to the thrill of making your first sale, David will reveal how these renderings can bring your vision to life for investors or potential consumers and set you on the path to success.

Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/232-video-product-renderings-for-your-invention/

Key Takeaways in This Episode:

• Using video renderings is like bringing Hollywood to your product design!

• Video rendering is essentially taking 3D CAD designs and making a video with that series of images and data.

• It is like setting up a virtual camera that provides a full-scope view of the product in the setting where you would naturally find it.

• You must also take into account the environment and lighting!

• You can create things with video renderings that cannot be done in real life; this is one of its primary advantages.

• Exploded view renderings show how the product comes apart and all of its pieces.

• You can use these tools to explain a lot about a product and inform potential consumers.

• Product demos and tutorials are other uses for video renderings.

• How can you direct your designers to build a great hardware product rendering video for what you need?

• The core requirement for making the video is creating a storyboard and ordering the elements to effectively tell the story.

• Video renderings are standard these days for a great product, but you also need to develop a prototype!

• There is post-processing of the video as well to refine the story being told and how it is presented.

MAKO Design + Invent: www.makodesign.com

Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. We also help our clients with business and product strategy, marketing, and sales/distribution for all consumer product categories.