Social Media Toolkit: August

Good Enough Counsellors

In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients.

In today's episode:

• Josephine's Transformation: From a stagnant Facebook business page to an active community with thousands of followers and an award-nominated podcast.
• Overcoming Fear: Addressing the common fears therapists have about being judged by peers, ethical dilemmas, self-disclosure, and making mistakes on social media.
• Ethical Marketing: How to ethically market your private practice on social media while maintaining professional boundaries.
• Imposter Syndrome: Combatting feelings of inadequacy by recognising your unique expertise gained through training and experience in therapy.
• Learning from Mistakes: Embracing errors as part of the learning process and knowing that your audience is forgiving.
• Public vs. Private Self: Balancing public-facing content with personal privacy, remembering you're more than just your online persona.
• Facebook Live as a Tool
• Content Ideas for August: Leveraging events like the Olympics closing ceremony; discussing A-level/GCSE results time stress; Happiness Happens Month themes and Romance Awareness Month

Chapters

00:00 Introduction and Personal Story

02:09 Overcoming Fears and Concerns About Posting on Social Media

03:33 Ethical Marketing and Building Trust with Potential Clients

05:01 Recognising Your Value and Overcoming Imposter Syndrome

07:23 Ideas for Social Media Posts in August

Keywords

social media, private practice, attracting clients, fear of judgment, ethical marketing, imposter syndrome, knowledge and skills, social media posts, Happiness Happens Month, Romance Month

Live Feed Challenge

Join the waitlist for the Live Feed Challenge HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.