Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Similaire à DTC Podcast
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
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Ep 407: YouTube Ads Full Funnel Breakdown with Kari from Pilothouse | AKNF
Manage episode 420001281 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have.
You'll hear:
Going All In On YouTube: Why Anyday now spends more on YouTube than Search.
Organic foundation, campaign and audience structure
Contiguous funnel that retargets viewers and clickers.
Examples of what messages work at top, bottom, and middle of funnel
Measuring it and post purchase survey extrapolation.
Timestamps:
00:00 - Introduction and Incrementality in YouTube Ads
02:00 - Importance of Post-Purchase Surveys
04:30 - Building Credibility with Real People and Influencers
07:00 - Utilizing Organic and Paid Content on YouTube
09:30 - Creating Effective Top of Funnel Content
12:00 - Transitioning from Top of Funnel to Middle of Funnel
14:30 - Measuring Engagement and Conversion Rates
17:00 - Linking Products and Monetization Strategies
20:00 - Tailoring Content for Different Stages of the Funnel
22:30 - Final Tips and Insights for YouTube Success
Hashtags:
#YouTubeAds #DigitalMarketing #FullFunnelStrategy #YouTubeAdvertising #Pilothouse #MarketingTips #YouTubeMarketing #PostPurchaseSurvey #InfluencerMarketing #SEO #OnlineAdvertising #MarketingStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
Partager
Manage episode 420001281 series 2899866
Contenu fourni par DTC Newsletter and Podcast and DTC Newsletter. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par DTC Newsletter and Podcast and DTC Newsletter ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have.
You'll hear:
Going All In On YouTube: Why Anyday now spends more on YouTube than Search.
Organic foundation, campaign and audience structure
Contiguous funnel that retargets viewers and clickers.
Examples of what messages work at top, bottom, and middle of funnel
Measuring it and post purchase survey extrapolation.
Timestamps:
00:00 - Introduction and Incrementality in YouTube Ads
02:00 - Importance of Post-Purchase Surveys
04:30 - Building Credibility with Real People and Influencers
07:00 - Utilizing Organic and Paid Content on YouTube
09:30 - Creating Effective Top of Funnel Content
12:00 - Transitioning from Top of Funnel to Middle of Funnel
14:30 - Measuring Engagement and Conversion Rates
17:00 - Linking Products and Monetization Strategies
20:00 - Tailoring Content for Different Stages of the Funnel
22:30 - Final Tips and Insights for YouTube Success
Hashtags:
#YouTubeAds #DigitalMarketing #FullFunnelStrategy #YouTubeAdvertising #Pilothouse #MarketingTips #YouTubeMarketing #PostPurchaseSurvey #InfluencerMarketing #SEO #OnlineAdvertising #MarketingStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
537 episodes
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Similaire à DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
