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Episode 24 – "Why you won’t find our tea in supermarkets" with Krisi Smith
Manage episode 416233062 series 3572096
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This week, we’re talking to Krisi Smith, Co-founder and Chief Tea Mixologist at Bird & Blend Tea Co.
Bird & Blend is an independent, award-winning tea company on a mission to spread happiness and reimagine tea! It was set up by Krisi and Mike who started off packing tea in their bedroom. They now operate from 17 stores across the UK, with a team of over 200 staff and a thriving D2C website, enabling them to sell to customers all over the world.
Join Jack and Ellie as they sit down with Krisi to explore the important role of authenticity in business, especially in a landscape where consumers demand more than just products.
Topics covered include:
🎙️Why businesses need to make a positive impact
🎙️Nurturing the right team for business growth
🎙️A business case for ‘boycotting’ supermarkets
🎙️ Striking a balance between social and environmental impact
🎙️Making difficult financial decisions for a greater purpose
🎙️Why consumers are scrutinising every aspect of brands
Music by Stock_Studio from Pixabay.
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