E068 - Everything You Ever Wanted to Know About Influencer Marketing with Katya Allison

Corner Your Market

In this episode I talk to Katya Allison about Influencer Marketing. Katya is an experienced marketer with a background in communications, digital marketing, content development, and influencer strategy. She has spent time as the COO of a digital marketing agency and cut her teeth in the corporate world as Business Communications Manager.

According to a Forbes article, more than 50 million people around the world consider themselves to be influencers or creators. Influencers are people who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

Allison is the host of Let’s Talk Marketing, a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, her podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more.

You can connect with Katya Allison on her podcast website, LinkedIn or YouTube.

Podcast Page: https://podcasts.apple.com/ca/podcast/lets-talk-marketing/id1688305048

LinkedIn: https://www.linkedin.com/in/katyaallison/

YouTube: https://www.youtube.com/@LetsTalkMarketingpod/videos

If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.

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