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Contenu fourni par Gabriella Mirabelli. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gabriella Mirabelli ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Player FM - Application Podcast
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UN 300 - IJRM. Layoff Announcements & Brand Strength.
Manage episode 398622442 series 1254976
Contenu fourni par Gabriella Mirabelli. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gabriella Mirabelli ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Today’s episode features Samuel Stäbler, an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling, an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between layoffs, brand perception, and corporate communication strategies. By understanding the nuances of consumer behavior and the role of communication in shaping brand perception, companies can navigate layoffs more effectively while safeguarding their brand reputation in the long run.
110 episodes
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Manage episode 398622442 series 1254976
Contenu fourni par Gabriella Mirabelli. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Gabriella Mirabelli ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Today’s episode features Samuel Stäbler, an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling, an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between layoffs, brand perception, and corporate communication strategies. By understanding the nuances of consumer behavior and the role of communication in shaping brand perception, companies can navigate layoffs more effectively while safeguarding their brand reputation in the long run.
110 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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continue reading
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
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