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Chef Bae ON: How To Blow Up Your Brand On TikTok, A Day In The Life of A Celebrity Chef & Working With Erewhon
Manage episode 365384818 series 3192407
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Brooke Baevsky aka Chef Bae (@chefbae) - wildly known for her huge brand on TikTok and Instagram is a celebrity private chef in Los Angeles, CA.
After receiving a dual degree in Product Development and Food Science from Syracuse University, she began exploring the world of food on the internet. She became the famous hands in BuzzFeed Tasty recipe videos, one of the first graduates of a holistic nutrition culinary school program in the world, and a healthy recipe developer for companies such as Starbucks, Freshly, Nestle and Panera. In 2019, while living in New York City developing meal prototypes for a national delivery service, she began taking private clients. Within a few years, she became a full-time entrepreneur with her Chef Bae team. She currently has 40 clients, including royals, athletes, models and actors between New York City and Los Angeles.
EPISODE OVERVIEW:
- The Journey of Chef Bae - How her brand emerged, her upbringing, background and authentic brand story
- How Brooke got into becoming a Celebrity Chef and establishing her clientele of notable names, celebries and professional athletes
- Her Holistic Nutrition Approach to Cheffing and Product Development
- Tips for someone to scale their network to connect with this caliber of indiviudals
- How the Chef Bae brand blew up on Social Media
- Brookes TikTok / IG Strategy
- The growth of her social media platforms and the abundance of opportunity it has led to
- ALL Things Erewhon from the Queen of Erewhon Herself!
- Product Collabs and Partnerships with Erewhon
- What various projects Brooke has in the works
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