Growth Strategies for BFSI Success ft. Luisa Mazinter | The Growth Genius

The Growth Genius - Business & Marketing Podcast

#Business #Marketing #Infidigit #Digital Marketing

46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

il y a 2 ans 38:09

MP3•Maison d'episode

In this episode of The Growth Genius, we dive into the world of innovative marketing strategies for growing BFSI (Banking, Financial Services, and Insurance) companies. Join us as Luisa Mazinter, the Chief Growth Officer of Mesh.trade, sits down with Shelly Singh, Infidigit's Country Director - Americas, to discuss the key drivers and effective approaches in the BFSI sector. Whether you're a marketing professional, an industry enthusiast, or simply curious about the growth strategies employed in the BFSI sector, this episode offers a wealth of knowledge and actionable tips. Tune in to this insightful conversation and unlock the secrets to driving growth and success in the BFSI industry. Don't miss out on the chance to learn from these two industry experts as they share their expertise, experiences, and predictions for the future. Subscribe to The Growth Genius channel and hit the notification bell to stay updated with our latest episodes. Join our community of growth enthusiasts and gain valuable insights from the brightest minds in the industry. Connect with us on social media to share your thoughts and continue the conversation. Thank you for joining us on this journey of growth and innovation in the BFSI sector with Luisa Mazinter and Shelly Singh. Let's unlock the keys to success together!

70 episodes

Growth Strategies for BFSI Success ft. Luisa Mazinter | The Growth Genius

The Growth Genius - Business & Marketing Podcast

published il y a 2 ans

MP3•Maison d'episode

70 episodes

#Business #Marketing #Infidigit #Digital Marketing

Semua episod

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E-Commerce Evolution in B2B | TGG S3 | Infidigit 43:09

il y a 46 weeks43:09

43:09

Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trends, challenges, and opportunities shaping the future of e-commerce. From the rise of AI-powered technologies to the impact of changing consumer behaviors, the e-commerce industry is undergoing a major shift. Discover how businesses are adapting to this new reality and leveraging digital tools to stay ahead of the curve. Learn from industry experts and thought leaders as they share their insights on the strategies that are driving success in the B2B e-commerce space. Don't miss out on this informative and engaging episode of The Growth Genius. Stay tuned for valuable tips, actionable advice, and inspiring success stories that will empower you to thrive in the ever-changing world of e-commerce. #digitaltransformation #b2bmarketing #TheGrowthGenius #InfiD #artificialintelligence #onlinetransactions #growthopportunities #customerbehavior #technologytrends #digitalstrategies #industryinsights #digitaltools #businesssuccess #successtips #growthhacker #InnovBusiness #futureofecommerce #seooptimization #marketingdata #SeoIndustryInsights #seostrategies CHAPTERS: 0:00 - Intro 0:43 - Welcome Ruby Gupta 1:13 - What does a CMO do 1:42 - The role of a CMO is changing 2:14 - Revenue for the organization 2:21 - Your brand enhancement means 2:45 - Interconnected right 3:29 - Taking care of overall user experience 4:11 - Marketing insights and putting it in the journey 4:26 - What does the industry buy 6:07 - Transitioning through different industries 7:49 - Starting a career in digital marketing 8:06 - Transitioning from travel to e-commerce 8:52 - Transitioning from the used car industry to e-commerce 9:33 - The Myth of Confidence of Buying 9:37 - Things Online B2B Still Struggling 9:49 - Growth Mode and Hyper Mode 10:44 - Career with Amazon and Coming to the Next Question 10:50 - What Particular Obstacles Do You Face 12:38 - Buying Partners You Get Access to All Kinds of Products 13:06 - International National We Have Access to Everything 13:32 - Ingredients Which Are Your Supply Chain Operations Service Levels 14:18 - How Every New Generation Is Coming Up 14:25 - Setup of Manufacturing 14:29 - Setup of Services of Suppliers 16:00 - Importance of understanding the role of influencers in marketing 16:40 - The hard money being lost because of the influence of influencers 18:00 - The right strategy for the next 6 months 18:20 - How to get influence online 19:20 - Never have an interview with customers 21:07 - What is your take on AI in marketing 23:55 - What emerging trends do you anticipate will shape the future of marketing 25:11 - When I started searching for my first job 27:59 - The extent of cookieless world 28:53 - Top of your mind right now 29:10 - The older times 31:28 - The one experiment that changed the marketing spend towards the end of 2019 31:45 - From 2 react native made it actually 32:48 - The great story of the generation on 33:01 - Store second I will talk about UI/UX 33:16 - Crux of improvement of any growth team 34:29 - Journey start by filling 34:55 - Fields that we used to take 38:30 - Marketing and product are connected now 38:30 - Why you should focus on learning it 38:30 - Not half way through 41:50 - Thank you and best wishes 🎙️ **About Infidigit:** Join us as we simplify the complex world of digital marketing. Whether it's SEO, ASO, CRO, Google Ads, or Social Media Marketing, our team of young experts is here to guide you through the latest trends and strategies, making your marketing journey straightforward and impactful.…

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How AI Transforms Healthcare Marketing: Insights & Innovation 29:11

il y a 49 weeks29:11

29:11

🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences effectively. 🔍 Key Takeaways: - Understand the shift in healthcare marketing towards digital platforms. - Discover strategies for targeting diverse audience demographics online. - Learn from Jasrita Dhir, a seasoned marketer, about leveraging AI for personalized patient communication. - Gain insights into the future trends of healthcare marketing and the increasing relevance of AI. 👁️‍🗨️ Ready to uncover how AI can enhance marketing efficiency and personalization in healthcare? This video is packed with expert insights and real-world examples from leading professionals in the field. 📢 Don't miss out on valuable discussions about digital risk assessments, multilingual support systems, and the pivotal role of content in building trust and awareness. Your journey starts here to better understand the dynamic intersection of healthcare and digital marketing technologies. 👍 Watch the full video now to transform your marketing strategies with AI! Don't forget to like, subscribe, and hit that notification bell. Join the conversation in the comments section below and share your thoughts on AI's impact on healthcare marketing. 🔗 Learn more about cutting-edge marketing strategies and stay ahead in your field with Infidigit, your trusted SEO specialists. Visit our website for more insights and updates. #HealthcareBranding #HealthMarketingImpact #HealthMarketingDemographics #HealthMarketingTrends2030 #HealthContentMarketing…

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AI Marketing: Transforming Customer Engagement 59:28

il y a 1 year59:28

59:28

Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights. 🚀 *Quick Insights:* - The critical importance of not blindly trusting AI-generated content. - How technology, competitive markets, and social media are reshaping consumer expectations. - The undeniable influence of hyper-personalization in today's business landscape. - Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra. 🔍 *Key Takeaways:* - Understanding the balance between AI's capabilities and ethical considerations. - Strategies for utilizing AI and digital marketing to create highly personalized customer experiences. - The future of advertising in the digital age and how AI is setting new benchmarks.…

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Digital Mastery in EdTech Marketing: Building Brands in the Digital Era 25:35

il y a 1 year25:35

25:35

Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence in the education sector. About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

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Unveiling Marketing Insights: Ethics, AI, and Influence | Guest Talk with Manimala Hazarika 52:37

il y a 1 year52:37

52:37

Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the dynamic impact of changing consumer behavior, the pivotal role of AI, and the effectiveness of influencer marketing, making for an insightful and engaging discussion. Click on the link now #ModernMarketing #EthicalPractices #MarketingInsights #GuestSpeaker #BrandExperience #ConsumerBehavior #AIinMarketing #InfluencerMarketing #DigitalMarketingTalk #IndustryDiscussion About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

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Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16 27:56

il y a 1 year27:56

27:56

Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates. 🌐 Anuja's Role at MamaEarth: Anuja shares exclusive insights into her pivotal role at MamaEarth, offering a glimpse into the strategic decisions and innovative approaches that have contributed to the brand's remarkable success. 🔄 Evolving Consumer Needs: Discover how consumer needs have evolved over the years and how MamaEarth has adeptly navigated these changes, staying at the forefront of meeting evolving expectations. 📈 Navigating Digital Advertising Challenges: Delve into the benefits and pitfalls of navigating the ever-changing landscape of digital advertising in the modern era. Learn how MamaEarth has effectively embraced change to stay ahead in the game. 🏆 The Art of Brand Building: Anuja divulges her insights on the fundamental principles of brand building, exploring the core elements that contribute to the creation and sustenance of a strong and resonant brand identity. 🤝 Influencer Marketing Unveiled: Explore the pivotal role of influencer marketing in brand promotion, as Anuja sheds light on MamaEarth's approach to leveraging influencers to connect authentically with their audience. 🔍 Organic Search Strategies: Anuja shares how organic search plays a crucial role in the journey of brand building, unraveling the strategies MamaEarth has employed to enhance its online visibility. 🤖 AI in Marketing: Gain valuable perspectives on the integration of AI in marketing and how MamaEarth stays ahead in leveraging technology to optimize its marketing efforts. 🛒 Marketplace Strategies: Anuja provides insights into navigating marketplaces like Amazon and Flipkart, discussing how MamaEarth strategically positions itself in the competitive online marketplace landscape. 📈 Growth Stories and Takeaways: Uncover inspiring growth stories and key takeaways for budding marketers, as Anuja shares her experiences and lessons learned on the path to success. About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

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Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15 56:34

il y a 1 year56:34

56:34

In this compelling episode of The Growth Genius (Ep. 10), we sit down with Sakshi Chaddha, the Head of Brand Strategy & Marketing at Glance, to unravel the fascinating story of Glance's transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP - Revenue at Infidigit, explores the origins, evolution, and future trajectory of Glance, showcasing its journey as a true game-changer in the tech landscape. Key Topics: Sakshi’s Current role at Glance Origins of Glance and future of the brand/product? How do you give personalized experience to your conusmers ?Its exmaples Reach out to consumer in digital age?? Organic search in building a brand like Glance AI in marketing? Growth Story of Glance Four takeaways for budding marketers Whether you're a tech enthusiast, marketer, or business leader, this episode provides invaluable insights into the dynamic intersection of technology and marketing. Tune in to gain a deeper understanding of Glance's significant role in shaping the future of the tech industry. Follow us : * Subscribe to our channel - https://bit.ly/3uYRzNq * Visit our website - https://bit.ly/3rZSln9 * Linkedln - https://bit.ly/3V967CK * Twitter - https://bit.ly/3fJJoNv * Instagram - https://bit.ly/3SWFiAc * Facebook - https://bit.ly/3ehC0sr * Spotify: https://bit.ly/4adWp9K * Apple iTunes: https://bit.ly/4adWp9K * Google Podcast: https://bit.ly/3LVER83 * Amazon Music: https://bit.ly/3tt2caF About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

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E-Commerce Insights: Trends, Challenges, Strategies ft. Ashima Aggarwal | The Growth Genius 1:12:18

il y a 1 year1:12:18

1:12:18

Dive into the dynamic world of E-Commerce with our latest episode of "The Growth Genius"! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape. Hosted by Mehul Ashar, Sr. VP - Revenue at Infidigit, this conversation is a goldmine of knowledge for anyone navigating the fast-paced world of online retail. 🛒💡 🔍 Key Highlights: 1️⃣ Traditional vs Digital Media 2️⃣ Career across industries and changing consumer trends 3️⃣ Changing customer needs in E-Commerce 4️⃣ Advertising in the digital age: benefits and pitfalls 5️⃣ Evolution of marketing over the years 6️⃣ Influencer marketing and its importance 7️⃣ E-Commerce challenges and marketplace dependence 8️⃣ AI in marketing 9️⃣ E-Commerce marketplaces: challenges and importance 🔟 Takeaways for budding marketers Ready to boost your E-Commerce game? Don't miss out! Subscribe, like, and hit the notification bell to stay updated on more insightful conversations with industry leaders. 🛎️ Let's grow together! #TheGrowthGenius #ECommerceInsights #BusinessStrategies #IndustryLeaders #SubscribeNow…

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Advertising Genius to Associate Dean at NMIMS: Dr. Anirrban Ghosh | The Growth Genius | S3E3 41:36

il y a 1 year41:36

41:36

🎉 Get ready for an electrifying new episode of "The Growth Genius," featuring the eminent Dr. Anirrban Ghosh, Associate Dean at NMIMS School of Branding & Advertising, as he joins us for an inspiring conversation! 🎉 🎙️ In this riveting episode, we delve into the multifaceted role of Dr. Anirrban Ghosh at NMIMS, where he nurtures and guides the aspirations of young minds as they embark on their academic journey. 📚 He shares his valuable insights on how he supports and mentors students during their time at NMIMS, helping them pave the way for a promising future. 💡 🗣️ Hosting this enthralling conversation is none other than Mehul Ashar, the dynamic Senior Vice President - Revenue at Infidigit, who leads the show with his engaging style and industry expertise! With Mehul's expert guidance, we'll unravel the secrets of Dr. Ghosh's remarkable career and gain unparalleled knowledge from his experiences. 🎙️ 📝 Having interacted with numerous students turned marketers, Dr. Ghosh opens up about the invaluable lessons he has learned from them. Their innovative approaches and fresh perspectives on marketing have inspired him to adapt and stay ahead in this ever-evolving industry. 🚀 📲 Join us as we explore the fascinating world of digital marketing and admissions! Dr. Ghosh sheds light on effective strategies to reach and engage students in the digital age, leveraging social media and influencers to make a lasting impact. 📱💬 💡 We also dive into the intriguing topic of AI's role in content generation and marketing. Dr. Ghosh candidly shares his thoughts on the symbiotic relationship between AI and students, acknowledging the potential while ensuring a balanced integration that values human creativity and empathy. 🤖🧠 🚀 Dr. Ghosh's journey is a testament to the power of versatility and adaptability. He takes us on a compelling ride through his transitions across different industries, showcasing the invaluable lessons he learned along the way. 🎢 📈 Witness the transformation of marketing over the years through Dr. Ghosh's experiences. From traditional approaches to the digital revolution, he reflects on the changing landscape of marketing and how it has influenced his strategies and teaching methodologies. 📊 💥 Explore the pivotal "Aha" moment in Dr. Ghosh's career, a turning point that shaped his path and ignited a deeper passion for marketing and academia. 🌟 🍪 Drawing from his experience with the Britannia campaign, Dr. Ghosh shares key learnings on providing a healthy and enriching customer experience to the end user. He unravels the secrets of impactful brand communication and building lasting connections with consumers. 📢 🌐 This episode of "The Growth Genius" is a treasure trove of wisdom and inspiration for marketing enthusiasts, students, and professionals alike. Don't miss out on this exciting conversation with Dr. Anirrban Ghosh, hosted by the incredible Mehul Ashar! Subscribe now and mark your calendars! 🔔 Follow us : * Subscribe to our channel - https://www.youtube.com/@infidigitindia * Visit our website - https://www.infidigit.com/ * Linkedln - https://in.linkedin.com/company/infid... * Twitter - https://twitter.com/InfidigitIndia * Instagram - https://www.instagram.com/infidigit/ * Facebook - https://www.facebook.com/infidigitcon... * Spotify: https://open.spotify.com/show/4J1Dfxw... * Apple iTunes: https://podcasts.apple.com/podcast/id... * Google Podcast: https://podcasts.google.com/feed/aHR0... * Amazon Music: https://music.amazon.in/podcasts/2cd8... About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

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Unveiling Pharma Marketing Strategies with Reethika Nair | The Growth Genius 38:32

il y a 1 year38:32

38:32

Dive into the dynamic world of pharma marketing with The Growth Genius Quick! 🚀 Join Reethika Nair, Head of Ecommerce at Dr. Reddy's Laboratories, and Mehul Ashar, Sr. VP - Revenue at Infidigit, as they explore intriguing facets of the pharmaceutical industry. Here are some highlights from the conversation: 🔍 Key Takeaways: Navigating the D2C Landscape Influencers in Pharma Marketing The Power of Organic Search Multi-Platform Consumer Outreach AI in Pharma Marketing Growth Stories…

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Marketing in Pharma/Healthcare: Strategies for Success with Siji Nair Kaul | The Growth Genius 31:17

il y a 1 year31:17

31:17

🌟 Welcome to the latest episode of "The Growth Genius"! 🌟 In this episode, we explore Women's Health marketing with Siji Nair Kaul, Head of Marketing - Women's Health at Bayer Healthcare. 🚺 She's joined by our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, for an enlightening conversation. 🌸 **Key Discussion Points:** 🌸 - Burning Issues in Women's Health - Overcoming Marketing Restrictions - Leveraging Online Platforms - Insights into Consumer Behavior - The Role of AI in Femtech - Evolution of Marketers' Roles - Success Stories in Women's Health Marketing - Managing Energy and Stress - Key Takeaways For marketing professionals, healthcare enthusiasts, and anyone curious about Women's Health marketing, this episode has something for you. Follow us: YouTube: https://bit.ly/3K53mhd Visit our website - https://bit.ly/3K53mhd Linkedln - https://in.linkedin.com/company/infidigit Twitter - https://twitter.com/InfidigitIndia Instagram - https://www.instagram.com/infidigit/ Facebook - https://www.facebook.com/infidigitconsultants Audio Podcasts on: Spotify: https://bit.ly/46sXCYK Apple iTunes: https://bit.ly/48Qmw5Y Google Podcast: https://bit.ly/3LVER83 Amazon Music: https://bit.ly/3tt2caF Don't forget to subscribe, click the notification bell, and stay tuned for more insights from The Growth Genius. 🚀 👍 If you enjoyed this episode, please give it a thumbs up and share your thoughts in the comments below. Your feedback matters! Let's keep the conversation going. 💬 Thanks for your support. We look forward to seeing you in the next episode! 📺👁️‍🗨️ #WomenHealth #MarketingStrategies #TheGrowthGenius About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

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The Blueprint for Business Success: Growth and Leadership Tips | Rajiv Talreja | The Growth Genius 45:20

il y a 1 year45:20

45:20

Welcome to the latest episode of "The Growth Genius"! In this exciting installment, we have a special guest, Rajiv Talreja, Business Coach and Founder of Quantum Leap Learning Solutions, joining our host and Infidigit's Founder and MD, Kaushal Thakkar. In this episode, we dive deep into the world of business success and personal growth. Rajiv shares his invaluable insights on how to transition from being a bottleneck to a catalyst for growth within your own business. Discover the strategies to create a business that can operate without your constant presence, allowing for scalability and freedom. We'll also discuss the powerful idea that "Perfection is a myth. Progress is the key," and why embracing continuous improvement is the true path to success. Additionally, we'll demystify the concept of magnetic marketing, showing you how to naturally attract and engage your target audience. To make this episode even more enriching, we'll explore the valuable lessons that can be learned from mistakes made by individuals in their personal and professional journeys, including insights from Rajiv Talreja's own experiences. If you're an entrepreneur, business owner, or someone on a journey of personal growth and success, this episode is a must-watch. Discover practical tips, actionable advice, and valuable insights to take your business and life to the next level. Don't forget to like, share, and subscribe for more content that empowers and inspires. Let's embark on this journey of growth and success together! Follow us: YouTube: https://bit.ly/3K53mhd Visit our website - https://bit.ly/3QArsEU Linkedln - https://in.linkedin.com/company/infidigit Twitter - https://twitter.com/InfidigitIndia Instagram - https://www.instagram.com/infidigit/ Facebook - https://www.facebook.com/infidigitconsultants Audio Podcasts on: Spotify: https://bit.ly/46sXCYK Apple iTunes: https://bit.ly/48Qmw5Y Google Podcast: https://bit.ly/3LVER83 Amazon Music: https://bit.ly/3tt2caF About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

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Cracking Indian OTT Marketing Evolution with Divya Dixit | The Growth Genius 37:20

il y a 2 years37:20

37:20

Certainly, here's the updated description for a live episode with a link to watch it: 🎥 **LIVE NOW: The Growth Genius Episode - Cracking Indian OTT Marketing Evolution with Divya Dixit** 🚀 Watch the episode here: [Link to the episode] Join us in this enlightening conversation where Divya Dixit, Business Growth & Strategy Advisor, shares her wealth of experience in the OTT Marketing landscape. In this episode, we cover: ✨ Divya's journey and evolving role over the years ✨ Her insights into the dynamic world of OTT ✨ Strategies for reaching consumers in the OTT space ✨ The role of AI in OTT and beyond ✨ Her remarkable growth story at ALTBalaji ✨ How the marketer's role has transformed over time ✨ Key takeaways for marketers to thrive in today's digital age Don't miss out on this insightful discussion! Watch the episode now and gain valuable knowledge to excel in the world of digital marketing. 📺🔥 #OTTMarketing #TheGrowthGenius #IndianOTT #DigitalMarketing #AIinOTT Follow us: * Subscribe to our channel - youtube.com/infidigitindia Visit our website - https://www.infidigit.com/ * Linkedln - https://in.linkedin.com/company/infidigit * Twitter - https://twitter.com/InfidigitIndia * Instagram - https://www.instagram.com/infidigit/ * Facebook - https://www.facebook.com/infidigitconsultants * Spotify: https://open.spotify.com/show/4J1Dfxw... * Apple iTunes: https://podcasts.apple.com/podcast/id... * Google Podcast: https://podcasts.google.com/feed/aHR0... * Amazon Music: https://music.amazon.in/podcasts/2cd8... About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

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Mastering Marketing in the Digital Age with Vipul Oberoi | The Growth Genius 47:38

il y a 2 years47:38

47:38

Join us as we sit down with Mr. Vipul Oberoi, the dynamic Director of Marketing, CSR & Learning Solutions at Dun & Bradstreet India. In this engaging conversation, our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, will explore various facets of Mr. Oberoi's role and his remarkable journey at Dun & Bradstreet. Here's a sneak peek of what we'll cover: 🌟 Vipul's Impactful Role : Discover how Vipul Oberoi has been instrumental in shaping the marketing, CSR initiatives, and learning solutions at Dun & Bradstreet India. 🌏 CSR Causes Supported : Gain insights into the meaningful CSR causes that Dun & Bradstreet actively supports and engages in. 📚 Learning Solutions : Explore Dun & Bradstreet's innovative learning solutions tailored for different industries. 🏦 BFSI Sector Marketing Evolution (B2C & B2B) : Get the inside scoop on the evolution of marketing strategies in the BFSI sector for both B2C and B2B segments. 🤖 Vipul's Views on AI : Hear Vipul's perspective on the role of Artificial Intelligence in the marketing landscape. 🚀 Digital Marketing Initiatives : Learn about the cutting-edge initiatives Dun & Bradstreet has taken in the digital marketing space. 📈 Support for MSMEs : Discover how Dun & Bradstreet's product propositions are empowering MSMEs for growth and success. 🎓 Career Learnings : Get inspired by the invaluable lessons Vipul has learned throughout his illustrious career. 📝 Takeaways for Marketers : If you're a budding marketer, this episode is a goldmine of takeaways and tips to fuel your journey in the world of marketing. Mark your calendars and set your reminders for tomorrow's episode with Vipul Oberoi. It's a conversation packed with wisdom, insights, and strategies that you won't want to miss! Subscribe to "The Growth Genius" channel and be sure to tune in. 🌟 Join us as we sit down with Mr. Vipul Oberoi, the dynamic Director of Marketing, CSR & Learning Solutions at Dun & Bradstreet India. In this engaging conversation, our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, will explore various facets of Mr. Oberoi's role and his remarkable journey at Dun & Bradstreet. Here's a sneak peek of what we'll cover: 🌟 Vipul's Impactful Role : Discover how Vipul Oberoi has been instrumental in shaping the marketing, CSR initiatives, and learning solutions at Dun & Bradstreet India. 🌏 CSR Causes Supported : Gain insights into the meaningful CSR causes that Dun & Bradstreet actively supports and engages in. 📚 Learning Solutions : Explore Dun & Bradstreet's innovative learning solutions tailored for different industries. 🏦 BFSI Sector Marketing Evolution (B2C & B2B) : Get the inside scoop on the evolution of marketing strategies in the BFSI sector for both B2C and B2B segments. 🤖 Vipul's Views on AI : Hear Vipul's perspective on the role of Artificial Intelligence in the marketing landscape. 🚀 Digital Marketing Initiatives : Learn about the cutting-edge initiatives Dun & Bradstreet has taken in the digital marketing space. 📈 Support for MSMEs : Discover how Dun & Bradstreet's product propositions are empowering MSMEs for growth and success. 🎓 Career Learnings : Get inspired by the invaluable lessons Vipul has learned throughout his illustrious career. 📝 Takeaways for Marketers : If you're a budding marketer, this episode is a goldmine of takeaways and tips to fuel your journey in the world of marketing. Mark your calendars and set your reminders for tomorrow's episode with Vipul Oberoi. It's a conversation packed with wisdom, insights, and strategies that you won't want to miss! Subscribe to "The Growth Genius" channel and be sure to tune in. 🌟…

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Mastering Content Marketing and CRO Strategies ft. Duane Sprague | The Growth Genius 38:11

il y a 2 years38:11

38:11

Today's the day for a game-changing episode of The Growth Genius! 🎉 Join us as we explore "Mastering Content Marketing and CRO Strategies," featuring Duane "DJ" Sprague, Chief Marketing Officer at Shopper Approved, and Kaushal Thakkar, Founder & MD of Infidigit.In this episode, we'll dive deep into key questions, including:🔍 How to generate compelling Q&A content using the Shopper Approved tool?📈 The latest AI trends in 2023 and how they impact marketing strategies.🔗 SEO techniques beyond CRO that can skyrocket your online presence.🎨 The fascinating influence of colors and fonts on conversion rates.🌱 Duane's insights on continuous learning and growth beyond SEO.Don't miss this opportunity to gain invaluable insights and stay at the forefront of digital marketing. Hit that subscribe button now to be the first in the know! Stay tuned, stay inspired, and grow with The Growth Genius. 📌 #TheGrowthGenius #ContentMarketing #CROStrategies #DigitalMarketingTrends…

The Growth Genius - Business & Marketing Podcast

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Marketing Insights in FMCG ft. Deepti Naithani | The Growth Genius | S3E7 1:11:15

il y a 2 years1:11:15

1:11:15

Welcome to "The Growth Genius"! In this insightful episode, your host Mehul Ashar, Sr. Vice President - Revenue, sits down for a captivating conversation with a true industry expert. Get ready to dive into the world of marketing insights in the FMCG sector! Join us as we bring you an exclusive interview with none other than Deepti Naithani, the Director of Direct-to-Consumer at Tata Consumer Products. With an illustrious career and a wealth of experience, Deepti is all set to share her valuable perspectives on the dynamic landscape of marketing, consumer needs, and the impact of digital advancements and AI. In this episode, you'll gain unique insights into: - Deepti's role and contributions at Tata Consumer Products - Her remarkable journey across various FMCG brands and the evolution of consumer preferences - The transformative effects of digital age on mainland advertising, along with its advantages and challenges - The changing role of marketing in today's landscape, including the convergence of offline and online strategies for maximum impact - Real-life stories of growth and success based on Deepti's hands-on experiences - The role of AI in modern marketing and its game-changing applications - Deepti's personal growth stories and the influential books that have shaped her perspective - Nuggets of wisdom and actionable advice for aspiring professionals entering the world of marketing Don't miss out on this engaging conversation that promises to unravel the secrets to FMCG marketing success. Hit the like button, subscribe to our channel, and turn on the notification bell to stay updated with the latest insights from industry leaders like Deepti Naithani. Get ready to amplify your marketing strategies and unlock your full potential with "The Growth Genius"! #MarketingInsights #FMCGMarketing #DigitalTransformation #AIInMarketing #TheGrowthGenius…

The Growth Genius - Business & Marketing Podcast

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Unveiling Consumer Evolution & Insights from BFSI ft. Abhishek Gupta | The Growth Genius | S3E6 46:27

il y a 2 years46:27

46:27

Welcome to The Growth Genius Show, hosted by Kaushal Thakkar, MD of Infidigit! In this exciting episode, we have a special guest, Abhishek Gupta, Chief Marketing Officer at Edelweiss Tokio Life Insurance, who will take us on a captivating journey through his professional experiences and insights. 🚀 **Experiene about Abhishek's Professional Journey** Abhishek, with his extensive expertise in the BFSI and retail industry, will share his remarkable professional journey. Get ready to be inspired by his insights, challenges, and the pivotal moments that shaped his path. 🌟 **Evolving Customer Trends Over the Years** Join us as we explore how customer behavior has transformed over the years. Abhishek and Kaushal will discuss the dynamic shifts in consumer preferences and expectations, shedding light on the strategies that have helped businesses adapt and thrive. 🏢 **Evolution of the Insurance Sector** The insurance sector has witnessed significant changes, and Abhishek will provide a comprehensive overview of its evolution. From traditional models to modern innovations, we'll uncover the industry's journey through the lens of an expert. 🌐 **The Growth of the Insurance Sector Across Multiple Locations** Abhishek will share his insights into the growth of the insurance sector across various locations in India or multiple states. Discover how regional nuances impact the sector's development and how businesses can tailor their strategies accordingly. 🤖 **AI Adaptation in the Coming Years** The future is here, and AI is playing an increasingly integral role in various industries. Abhishek will share his outlook on how AI is set to revolutionize the insurance sector. Join the discussion on the potential applications, benefits, and challenges of AI integration. 💥 **Stories of Remarkable Growth** Abhishek has witnessed and been a part of numerous growth stories throughout his journey. Tune in as he shares some of the most inspiring success stories that highlight innovation, resilience, and effective strategies. We are incredibly grateful to Kaushal and Infidigit for bringing this impactful conversation to our audience. Don't miss out on this insightful episode that touches on the #BFSISector, #CustomerExperience, #ConsumerBehavior, and the exciting future of the insurance industry. Remember to subscribe to Infidigit's YouTube channel: https://www.youtube.com/InfidigitIndia/?sub_confirmation=1 and learn more about Infidigit's exceptional digital marketing solutions: https://bit.ly/3qBL55w. Join us for an engaging discussion that promises to expand your horizons and provide valuable insights into the world of business, technology, and growth. Stay tuned and be part of The Growth Genius journey! 🌱🎙️…

The Growth Genius - Business & Marketing Podcast

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Evolution of Healthcare & Entrepreneurship in India ft. Vikas Chauhan | The Growth Genius | S3E5 56:52

il y a 2 years56:52

56:52

Step into a world of transformative insights as we unravel the evolution of healthcare, entrepreneurship, and growth strategies in India! Join us for an illuminating episode of The Growth Genius, where industry visionaries Vikas Chauhan, Co-founder of HexaHealth, and Mehul Ashar, Sr. VP of Revenue at Infidigit, converge for a riveting conversation. 🏥 **A Journey Through Healthcare's Transformative Path**Explore the captivating journey of healthcare as it morphs across time. Discover how revolutionary shifts in technology, practices, and policies have shaped the healthcare landscape, bringing us to the forefront of innovation. 💡 **Vikas Chauhan's Insights on the Healthcare Insurance Sector**Delve into Vikas Chauhan's unique perspective on the dynamic intersection of healthcare and insurance. Uncover the strategies, challenges, and opportunities that lie ahead as healthcare adapts to the changing needs of a global society. 🛍️ **Nurturing Online Consumer Habits at 1mg**When you're armed with an online platform, how do you redirect consumer preferences from the neighborhood pharmacy to your digital doorstep? Vikas Chauhan divulges the secrets behind 1mg's success in capturing consumer trust and loyalty in the age of e-commerce. 🤖 **AI's Trailblazing Impact on Healthcare**Witness the disruptive influence of AI on the healthcare industry. Vikas and Mehul delve into the realm of artificial intelligence, showcasing its potential to revolutionize diagnostics, treatment, and patient care. 📈 **Healthcare's Role in India's 5 Trillion-Dollar Ascent**Uncover the strategic role of the healthcare industry in propelling India towards its monumental economic milestone. Gain insights into the initiatives, innovations, and collaborations that promise to play a pivotal role in India's journey to the 5 trillion-dollar mark. 🚀 **The Genesis of 1mg: From Vision to Reality**Embark on the fascinating tale of how 1mg came to life. Vikas Chauhan offers an exclusive glimpse into the genesis of this healthcare marvel, highlighting pivotal growth stories and turning points. 🔑 **Key Takeaways and Future Horizons**Concluding with key takeaways from this enriching conversation, Vikas and Mehul leave you with actionable insights that resonate across healthcare, entrepreneurship, and growth strategies.…

The Growth Genius - Business & Marketing Podcast

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Unlocking Healthcare Marketing Secrets with Shrishail Deshnur | The Growth Genius | S3E4 23:27

il y a 2 years23:27

23:27

In this captivating episode, we are thrilled to host Shrishail Deshnur, the esteemed Chief Marketing Officer of Indira IVF, as he engages in a dynamic conversation with Mehul Ashar, the brilliant Sr. Vice President - Revenue at Infidigit. 🏥 Join us as Shrishail unravels the transformation of healthcare over the years, shedding light on the ever-evolving trends and innovations that have reshaped the industry. 📣 Discover the paramount role of influencers in today's marketing landscape as Shrishail reveals the strategies behind successful influencer marketing and its impact on reaching modern consumers. 💡 Learn about diverse and innovative ways to connect with consumers effectively, exploring dynamic methods that resonate with today's discerning audience. 🎯 Gain valuable insights into the changing role of marketers and how they adapt to the dynamic demands of the healthcare sector. 📈 Dive into the captivating growth story of Cipla's campaign, and unearth the strategies that fueled their remarkable achievements. 🚀 Uncover the challenges faced by the healthcare industry and get expert advice on overcoming obstacles to thrive in a competitive market. 📝 As the episode concludes, be ready to walk away with invaluable takeaways, arming marketers with essential tools to excel in the healthcare realm. Join us for this enlightening episode of "The Growth Genius" and witness a wealth of insights that will reshape your approach to healthcare marketing. Don't forget to subscribe to our channel and hit the notification bell 🔔 to stay tuned for more compelling content! #TheGrowthGenius #HealthcareMarketing #InfluencerMarketing #ConsumerOutreach #ChangingMarketerRoles #CiplaSuccessStory #HealthcareChallenges #MarketingTakeaways #IndiraIVF #Infidigit #HealthcareIndustry #MarketingInsights #BusinessTalks #GrowthStrategies #InnovativeMarketing Follow us : * Subscribe to our channel - https://www.youtube.com/@infidigitindia * Visit our website - https://www.infidigit.com/ * Linkedln - https://in.linkedin.com/company/infid... * Twitter - https://twitter.com/InfidigitIndia * Instagram - https://www.instagram.com/infidigit/ * Facebook - https://www.facebook.com/infidigitcon... * Spotify: https://open.spotify.com/show/4J1Dfxw... * Apple iTunes: https://podcasts.apple.com/podcast/id... * Google Podcast: https://podcasts.google.com/feed/aHR0... * Amazon Music: https://music.amazon.in/podcasts/2cd8... About Infidigit: We're a team of young Digital Marketing experts driven by the latest trends. We aim to share the latest digital marketing updates and strategies to make your marketing journey easy. Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing. Visit: www.infidigit.com for the latest digital marketing updates.…

The Growth Genius - Business & Marketing Podcast

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From Tech to Travel: Abraham Alapatt's Inspiring Marketing Journey | The Growth Genius | S3E2 39:58

il y a 2 years39:58

39:58

Welcome to another exciting episode of The Growth Genius, where we delve deep into the fascinating world of marketing and business strategies! In this special edition, we are honored to have a distinguished guest, Mr. Abraham Alapatt, the President & Group Head of Marketing of Thomas Cook India, share his remarkable journey from technology-driven advertising to the dynamic travel industry.🗣 Joining us as the host is the brilliant Mr. Mehul Ashar, Sr. Vice President, Revenue of Infidigit, who will lead an insightful conversation on various aspects of marketing, technology, and the travel industry!🚀 Get ready to explore the following captivating topics in this episode: 🛣️ Journey of a Marketer: From Tech to Travel 🚀 🤝 Dealing with Difficult Clients: Tips & Strategies 🤔 🌐 Technology's Impact on Marketers: Embrace or Adapt? 💡 🤖 AI in Marketing: Abraham's Perspective 🧠 💬 The Power of Multi-Language Communication: Connecting with Global Consumers 🌍 🦠 Travel Industry Post-Pandemic: Shifts & Strategies 🌴 🎓 Takeaways for Budding Marketers: Lessons from Abraham's Experience 📝 🎥 Don't miss this enriching discussion that provides valuable insights into the marketing world and the ever-evolving travel industry. Hit the "Subscribe" button and turn on the notification bell to stay updated on The Growth Genius' latest episodes!…

The Growth Genius - Business & Marketing Podcast

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Jake Cain's Business Growth Strategies | The Growth Genius | S3E1 28:08

il y a 2 years28:08

28:08

Welcome to the official first episode of The Growth Genius Season 3! We are thrilled to kick off this season with an incredible guest, Jake Cain, the mastermind behind Cain Brands. In this episode, Jake dives deep into the growth journey of Cain Brands, sharing valuable insights on how he has successfully monetized the website and turned it into the most profitable business. But that's not all! Jake also shares his expertise on the art and science of SEO, providing valuable tips and strategies. He discusses his views on content strategy, shedding light on what works and what doesn't in today's digital landscape. Additionally, he shares his thoughts on the role of generative AI in SEO and its potential impact on the industry. Throughout the episode, Jake imparts his major learnings and experiences, offering invaluable advice for aspiring entrepreneurs and marketers. You won't want to miss out on the wisdom he has to share! To stay connected with Jake and learn more from his expertise, make sure to follow him on social media. Get ready for an insightful and inspiring episode that will empower you to take your own growth journey to new heights. Let's dive in!…

The Growth Genius - Business & Marketing Podcast

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The Secret to Content Marketing Strategies ft. Sarah Noel Block | The Growth Genius 13:51

il y a 2 years13:51

13:51

Welcome to the highly anticipated final episode of The Growth Genius In this thrilling installment, we have a captivating interview with Sarah Noel Block, Founder of Tiny Marketing, as she shares her expertise and unravels the secrets behind successful content marketing strategies. Join us as Kaushal Thakkar, the esteemed host of the show and Founder & MD of Infidigit, interviews Sarah Noel Block, a visionary in the field of marketing. In this dynamic conversation, Sarah dives deep into the world of content marketing, sharing her invaluable insights, expert tips, and real-world experiences. Discover the essential elements that make up a winning content marketing strategy as Sarah Noel Block pulls back the curtain on her ingenious marketing techniques. Learn how to craft compelling narratives that captivate your audience, create shareable content that sparks conversation, and drive organic growth. Throughout the interview, Sarah will provide practical advice and actionable strategies to elevate your content marketing efforts. Gain insights on leveraging various content formats, optimizing for SEO, and utilizing data-driven approaches to maximize your content's impact. This captivating episode also touches upon the future of content marketing as Sarah and Kaushal engage in a thought-provoking discussion. Explore emerging trends, innovative technologies, and the evolving landscape of consumer behavior that will shape the content marketing landscape in the coming years. Whether you're a seasoned content marketer or just starting your journey, this final episode is a must-watch for anyone seeking to enhance their content game. Tune in to "The Growth Genius" and gain exclusive access to Sarah Noel Block's expertise, as she shares the secrets to content marketing success that have propelled Tiny Marketing to the forefront of the industry.…

The Growth Genius - Business & Marketing Podcast

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Role of Privacy & Data Protection in Marketing ft. Mary Teahan | The Growth Genius 32:27

il y a 2 years32:27

32:27

In this episode of The Growth Genius, we have a special guest, Shelly Singh, Country Director - Americas at Infidigit, who will be discussing the role of privacy and data protection in marketing. Joining her is Mary Teahan, Head of APDA, who will share insights on what consumers want with respect to privacy and data protection in marketing, the changing landscape in consumer privacy, and suggestions for marketers. In this insightful conversation, Shelly and Mary will explore the importance of privacy and data protection in marketing, and how it impacts both consumers and marketers. They will discuss the latest trends and challenges in consumer privacy, and provide valuable suggestions for marketers to navigate this changing landscape. Don't miss this episode of The Growth Genius, where you'll gain valuable insights on privacy and data protection in marketing, and learn how to stay ahead of the curve in this ever-evolving landscape.…

The Growth Genius - Business & Marketing Podcast

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Growth Strategies for BFSI Success ft. Luisa Mazinter | The Growth Genius 38:09

il y a 2 years38:09

38:09

The Growth Genius - Business & Marketing Podcast

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Maximizing Your Growth with Customer Data Platforms ft. Gretchen Littlefield | The Growth Genius 24:21

il y a 2 years24:21

24:21

In this exciting episode of The Growth Genius, we're delighted to have Gretchen Littlefield, CEO of Moore, and Shelly Singh, Country Director - Americas at Infidigit, join us for an insightful discussion on customer data platforms (CDPs) and their potential to skyrocket your growth. 🚀 Dive into the world of CDPs with our expert guests and learn how to harness the power of data to drive your success. Don't miss out on this opportunity to level up your growth game! 💥…

The Growth Genius - Business & Marketing Podcast

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Email Marketing Tips and Strategies for Business Growth ft. Jay Schwedelson | The Growth Genius 29:16

il y a 2 years29:16

29:16

In this power-packed episode, Shelly and Jay will cover a wide range of topics related to email marketing. They will share tips and strategies for crafting effective subject lines that increase open rates, as well as techniques for implementing personalized content in your emails to drive engagement and conversions. They will also discuss how to craft an email on an uninteresting subject or continue a conversation with an uninterested customer, providing valuable insights on how to keep your audience engaged and interested in your brand. Shelly and Jay will also share their recommendations for the ideal days and frequencies of sending emails, as well as the pitfalls to avoid when creating email campaigns. They will discuss powerful metrics for email marketing beyond open and click rates and provide insights into campaign trails and global and local trends in email marketing. Finally, they will offer suggestions for marketers to implement in the near future, providing valuable insights and actionable tips for taking your email marketing campaigns to the next level. So, don't miss this episode of The Growth Genius, where Shelly and Jay will share their expertise and insights on email marketing and help you achieve your business goals!…

The Growth Genius - Business & Marketing Podcast

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Global Marketing Hacks You Didn't Know You Needed! 🌍💰 FT. Wendy Pease | The Growth Genius 30:25

il y a 2 years30:25

30:25

In this power-packed episode of The Growth Genius, Wendy Pease from Rapport International and Shelly Singh, Infidigit's Country Director - Americas, come together to discuss the significance of global marketing as a growth driver for businesses. They'll share insights on the challenges and opportunities that come with expanding your business globally and provide tips on finding a good translation company. In this episode, Wendy and Shelly will cover the following topics: 1. The two biggest mistakes or challenges in global marketing: Wendy and Shelly will delve into the common pitfalls businesses face when entering the global market and how to overcome these challenges for successful international expansion. 2. How to find a good translation company: They'll discuss the importance of accurate translations in global marketing and share tips on selecting the right translation partner for your business. 3. Will AI take over human translators? Wendy and Shelly will explore the future of translation, discussing the potential impact of AI on the industry and whether human translators will still play a crucial role. 4. Interesting case studies from Wendy's experience: Wendy will share some fascinating case studies from her work in global marketing, highlighting the successes and lessons learned from various businesses. 5. Top three trends Wendy sees in the marketing industry: Stay ahead of the curve as Wendy reveals the latest trends in marketing and how businesses can leverage them for growth. 6. The passion Wendy follows outside of her professional life: Get to know Wendy on a personal level as she shares her interests and passions beyond her work in global marketing. Don't miss this incredible episode filled with valuable insights and actionable advice from industry experts! Make sure to like, comment, and subscribe for more amazing content on business growth and marketing strategies. 🔔 Let's grow together! 💪…

The Growth Genius - Business & Marketing Podcast

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Guide to Data-driven Marketing ft. Drew May | The Growth Genius 31:57

il y a 2 years31:57

31:57

Welcome to another exciting episode of The Growth Genius! In today's episode, we bring together two industry leaders - Shelly Singh, Infidigit's Country Director - Americas, and Drew May, Wiland's Chief Client Officer. They'll be discussing the ins and outs of adopting a data-driven marketing strategy for achieving business success. 🔥 Key Takeaways: - Overcoming challenges in data-driven marketing practices - Understanding consumers' perspective on data usage for customer engagement - Ensuring goal achievement with data-driven marketing strategies - Drew's top three marketing campaigns - Top global and local trends in data-driven marketing - Expert tips from Drew on the future of data-driven marketing Don't miss this opportunity to learn from the best in the industry! Make sure to like, comment, and subscribe for more insightful episodes of The Growth Genius. Stay tuned for more expert discussions on the latest trends and strategies in the world of business growth.…

The Growth Genius - Business & Marketing Podcast

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How Nonprofits Harness the Power of Direct Marketing ft. Shannon McCracken | The Growth Genius 23:26

il y a 2 years23:26

23:26

Join us for an engaging and informative conversation with Shelly Singh, Country Director - Americas at Infidigit, as she hosts Shannon McCraken, CEO of The Nonprofit Alliance. In this exclusive discussion, they will delve deep into the world of direct marketing and its immense potential in driving growth for nonprofit organizations. One of the key topics they will explore is the importance of direct marketing for nonprofit organizations. As the nonprofit sector becomes increasingly competitive, it is crucial for organizations to effectively communicate their mission and impact to potential supporters. Shelly and Shannon will discuss the challenges nonprofits face in implementing effective marketing strategies and offer insights on how to overcome these obstacles. Social media has become an essential tool for nonprofits to engage with their audience and amplify their message. Our experts will share their tips on how nonprofit organizations can stand out on social media and create a strong online presence that resonates with their target audience. The conversation will also address the decline in donations for charity from homes and the factors contributing to this trend. Shelly and Shannon will provide their perspectives on how nonprofits can adapt to this changing landscape and continue to secure vital funding for their cause. In addition, they will discuss the top three local and global trends impacting the nonprofit sector, offering valuable insights on how organizations can stay ahead of the curve and capitalize on emerging opportunities. As the sector continues to evolve, it is essential for nonprofits to remain agile and responsive to these trends. Lastly, Shelly and Shannon will share their thoughts on where nonprofits should focus their efforts in the future to ensure long-term success and sustainability. By understanding the key drivers of change and adapting their strategies accordingly, nonprofits can position themselves for continued growth and impact. So, join us for this insightful conversation that promises to leave you inspired and equipped with the tools you need to take your nonprofit organization's marketing efforts to new heights. Subscribe to our channel and turn on notifications to ensure you don't miss this valuable learning experience! Watch the video here: https://youtu.be/iCCLMfNA8MI…

The Growth Genius - Business & Marketing Podcast

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Secrets to Successful Brand Building ft. Edward Leaman | The Growth Genius 25:26

il y a 2 years25:26