Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Contenu fourni par Peep Laja. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Peep Laja ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Cultivating a growth practice with Mural's Lauren Schuman
Manage episode 357822169 series 2948343
Contenu fourni par Peep Laja. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Peep Laja ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Summary:
This week on How to Win: Lauren Schuman, VP of Product Growth at Mural. Founded in 2011, Mural was valued at $2B after their Series C funding round in 2021. Before joining Mural, Lauren served as Senior Director of Product Insights and Growth at Mailchimp.
In this episode, Lauren breaks down how she has steered Mural and Mailchimp toward cultivating a growth practice. We discuss finding the right problem to solve, the importance of experimentation, and why she hires curious people. I weigh in on the benefits of gathering qualitative data, why marketing is a game of attention, and the diverse potential of growth teams.
Key Points:
- Why is nailing your ICP the most important part of building growth? (01:24)
- How does Lauren find the 'right problem to solve'? (02:43)
- How did Lauren use quantitative data models to make strategic decisions? (04:17)
- I weigh in on the benefits of qualitative data gathering with a quote from Attentive's Brian Long (07:11)
- Lauren talks about how Mural differentiates itself from the competition (09:22)
- How has Lauren been using copy testing to improve Mural's website messaging? (12:36)
- I discuss why marketing is a game of attention (13:35)
- Lauren reflects on the importance of onboarding in a product-led tool (16:41)
- I explain why motivation is more powerful than friction (19:49)
- Lauren breaks down how Mural uses onboarding to increase customer understanding and motivation (20:26)
- What is a painted door test? With a quote from Carta's Shubhi Nigam (22:46)
- What did Lauren learn about building a growth team at Mailchimp? (23:45)
- I weigh in on creating a growth team that excels with a quote from RockBoost's former founder and managing director Chris Out (26:34)
- Why does Lauren look for curious people at the hiring stage? (27:52)
- Wrap-up (29:39)
Mentioned:
Getting more accurate customer feedback with Attentive's Brian Long
My Links:
88 episodes
Partager
Manage episode 357822169 series 2948343
Contenu fourni par Peep Laja. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Peep Laja ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Summary:
This week on How to Win: Lauren Schuman, VP of Product Growth at Mural. Founded in 2011, Mural was valued at $2B after their Series C funding round in 2021. Before joining Mural, Lauren served as Senior Director of Product Insights and Growth at Mailchimp.
In this episode, Lauren breaks down how she has steered Mural and Mailchimp toward cultivating a growth practice. We discuss finding the right problem to solve, the importance of experimentation, and why she hires curious people. I weigh in on the benefits of gathering qualitative data, why marketing is a game of attention, and the diverse potential of growth teams.
Key Points:
- Why is nailing your ICP the most important part of building growth? (01:24)
- How does Lauren find the 'right problem to solve'? (02:43)
- How did Lauren use quantitative data models to make strategic decisions? (04:17)
- I weigh in on the benefits of qualitative data gathering with a quote from Attentive's Brian Long (07:11)
- Lauren talks about how Mural differentiates itself from the competition (09:22)
- How has Lauren been using copy testing to improve Mural's website messaging? (12:36)
- I discuss why marketing is a game of attention (13:35)
- Lauren reflects on the importance of onboarding in a product-led tool (16:41)
- I explain why motivation is more powerful than friction (19:49)
- Lauren breaks down how Mural uses onboarding to increase customer understanding and motivation (20:26)
- What is a painted door test? With a quote from Carta's Shubhi Nigam (22:46)
- What did Lauren learn about building a growth team at Mailchimp? (23:45)
- I weigh in on creating a growth team that excels with a quote from RockBoost's former founder and managing director Chris Out (26:34)
- Why does Lauren look for curious people at the hiring stage? (27:52)
- Wrap-up (29:39)
Mentioned:
Getting more accurate customer feedback with Attentive's Brian Long
My Links:
88 episodes
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Similaire à How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
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…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Player FM - Application Podcast
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