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25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrain
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In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain.
He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science.
You'll hear him discuss:
- top mistakes colleges and universities make in their marketing efforts
- how to invest in ensuring your homepage and webpages are capturing prospective students' attention
- the top strategy tweak any team can make that will make the biggest difference, regardless of capacity or bandwidth
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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