Leveraging Social Media, Students as Authors, and Free Upsell Experiences

Innovative Teaching Podcast

#Teaching #South Mountain Community College #Center For Teaching And Learning #Podcasting Education #Jeannette Shaffer #Innovative Teaching #Higher Education

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

il y a 3 ans 29:20

M4A•Maison d'episode

The summer is over and we are back to teaching! How are you leveraging social media to increase enrollment and grow your programs? I share what we are thinking and working on in this area. How neat would it be if all your students authored and published a book that can be sold for profit when they complete your course? I discuss how you can make this possible for your students. I also provide an update on my summer projects since I had a very robust plan. How did your summer projects go? Message me: https://anchor.fm/innovative-teaching/message Show Note/Links: Social media demographics to inform your brand’s strategy in 2022 (thank you to Patricia Guillen for this resource) 100 Most Important Social Media Demographics for 2022 (thank you to Patricia Guillen for this resource) Canva - to graphically design a book and export as a PDF file Blurb - create, print, and sell books

68 episodes

Innovative Teaching Podcast

Leveraging Social Media, Students as Authors, and Free Upsell Experiences

Innovative Teaching Podcast

published il y a 3 ans

M4A•Maison d'episode

68 episodes

#Teaching #South Mountain Community College #Center For Teaching And Learning #Podcasting Education #Jeannette Shaffer #Innovative Teaching #Higher Education

Tous les épisodes

Innovative Teaching Podcast

1
Tech Tuesday: Game Jam Technologies and Diversifiers 23:15

il y a 1 year23:15

23:15

It's Tech Tuesday and this week I share the technologies we used during the South Mountain Global Game Jam to create a VR game in 48 hours. Besides the technologies and how we used them, I discuss how Diversifiers can be used in the classroom. Enjoy! https://globalgamejam.org/games/2024/lunch-duty-mayhem-4 Game Trailer: https://www.youtube.com/watch?v=uZw1DLrhTbQ List of technologies used to complete a VR game in 48 hours during the South Mountain Global Game Jam. Unity Old school tech Leonardo AI MidJourney Smartphone apps RecorderHQ Bard Plask Motion Ready Player Me Discord, Twitch, YouTube, Webex DotBigBang Oculus Diversifiers for the game jam and how the concept can be implemented in the classroom. Mentioned incorrectly in the Podcast - RealPlayer.Me is actually ReadyPlayer.Me.…

Innovative Teaching Podcast

1
Tech Tuesday: AI to Create a Book Cover Image 12:48

il y a 1 year12:48

12:48

Good morning, it's Tech Tuesday: Your Weekly Dose of Tech Inspiration and Exploration! It's the end of NaNoWriMo and you might be ready to create an image for the cover of your novel. Here is one way you can accomplish that task. 3 AI Tools to create an image for your novel cover Show Links: YouTube Video to accompany this guide: ⁠https://youtu.be/T7xRiLotgHs Visit ⁠jeannetteshaffer.com⁠ for Tech Tuesday Guides Leonardo.AI https://leonardo.ai/ Canva Magic Media: https://canva.com DALL-E 2: https://openai.com/dall-e-2…

Innovative Teaching Podcast

1
Tech Tuesday: AI As An Interviewer 12:57

il y a 1 year12:57

12:57

Good morning, it's Tech Tuesday: Your Weekly Dose of Tech Inspiration and Exploration! This week's edition will help prepare you to prepare for the holidays. AI prompt for using AI to interview you about a particular topic AI interview prompts ideas for your students Meet Ivan AuthorInterview chatbot who is waiting to interview you about the novel you are writing this month Show Links: YouTube Video to accompany this guide: https://youtu.be/9P_9yV302eM Visit jeannetteshaffer.com for Tech Tuesday Guides Character.AI https://beta.character.ai/ https://beta.character.ai/…

Innovative Teaching Podcast

1
Tech Tuesday: AI & Writing a Novel Part 2 - Character Building 9:06

il y a 1 year9:06

9:06

For the month of November, the Tech Tuesday Inspiration guides will be focused on AI and writing in the spirit of National Novel Writing Month. In this week’s Tech Tuesday, I share how to use Character AI to build out a character for a novel, story, or chatbot. If you’re just starting with character building and want to see how artificial intelligence can help you with that process, it’s a great application to explore. Visit ⁠jeannetteshaffer.com⁠ to access all the Tech Tuesday Inspiration Guides and transcriptions. You may also sign up to have the Tech Tuesday Inspiration delivered to your inbox. Thank you for listening and have a beautiful day!…

Innovative Teaching Podcast

1
Tech Tuesday: AI & Writing a Novel Part 1 11:22

il y a 1 year11:22

11:22

Tech Tuesday Inspiration Guide For the month of November, the Tech Tuesday Inspiration guides will be focused on AI and writing in the spirit of National Novel Writing Month. If you are interested in joining us with this challenge click this link to register . This challenge is open to everyone so please share with anyone that you think might be interested in a 30-day challenge to write a novel. In this episode, I share several AI prompts that will assist you in fine-tuning your novel idea and begin mapping out the plot. Visit jeannetteshaffer.com to access all the Tech Tuesday Inspiration Guides and transcriptions. You may also sign up to have the Tech Tuesday Inspiration delivered to your inbox. Thank you for listening and have a beautiful day!…

Innovative Teaching Podcast

1
Tech Tuesday: AI & Writing 19:41

il y a 1 year19:41

19:41

It's time for Tech Tuesday! In this week's episode, I have exciting information and resources specifically curated for you and your students. Join me as I dive into the fascinating world of AI and its role in the writing process. Discover how AI can enhance and enrich the writing experience for students. Learn about innovative teaching techniques that empower professors to effectively integrate AI into their classrooms. I'll explore various ways students can engage and learn with AI, fostering a deeper understanding of this cutting-edge technology. Additionally, I'll provide you with an exclusive Assignment AI Reflection Sheet for students, designed to encourage critical thinking and self-reflection as they harness the power of AI in their academic assignments. And that's not all! Get ready to unleash your imagination with NaNoWriMo - Imagination Unleashed: The AI-VR Novel Writing Experience. Discover how AI and virtual reality can collaborate to create an immersive and unparalleled writing experience, inspiring students to unleash their creativity like never before. Tune in to this week's episode of Tech Tuesday and get ready to be inspired. Don't miss out on this incredible opportunity to empower your students and create a truly transformative learning experience with AI! Access the PDFs and resources from this episode: https://www.jeannetteshaffer.com/tech-tuesday-inspiration…

Innovative Teaching Podcast

1
Jeannette's Observations and Ramblings 26:03

il y a 2 years26:03

26:03

In this podcast, we explore the nonobvious connections in the world with the goal of engineering unique or meaningful learning experiences. What are you observing in your corner of the world? Topics of ramblings this episode: It is a time of innovation! Monetizing programs and your own personal expertise Gamification of learning to retain students Personalized learning and unique learning experiences to help students build their resumes Virtual Reality to supplement classroom instruction Your host: Jeannette Shaffer, Ph. D.…

Innovative Teaching Podcast

il y a 4 years16:56