65 - Troy Sandidge on how marketing and sales can align

Azeem Digital Asks - The All-Round Digital Marketing Podcast

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2+ y ago 25:32

MP3•Maison d'episode

Marketing doesn't communicate well with sales. Sales doesn't communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned.

Troy is known as the 'Strategy Hacker'. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own podcast too!

In this episode, we discuss:

The biggest issue that sales teams have with marketing.
The biggest issue that marketing teams have with sales.
How the rise in remote working / less office time impacted this relationship.
What both sides can do to improve the relationship.
The benefits of aligned sales and marketing teams.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Troy's Twitter: https://twitter.com/FindTroy

Marketing O'Clock charity episode: https://buffalo.marketingoclock.com/

84 episodes

#Business #Marketing #Azeem Digital