Creating a New SaaS Category with Storytelling & Marketing : The Unmetric Story with Lux Narayan

SaaSBoomi

#Tech #Entrepreneur #Business #India #Founders #Investors #SaaSBoomi #Suresh Sambandam #Entrepreneurship #Marketing #Arvind Parthiban #Varun Shoor #Startup #B2B #Communities #SaaS

46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

il y a 3 ans 58:31

MP3•Maison d'episode

Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur.

After his stint in advertising, Lux joined Sekhar Vembu as a co-founder at Vembu Technologies, leading sales and marketing and thinking of ways to market ‘a data backup software company’ in a cool way.

They went on to create probably the first rap song on SaaS, by the name Cloud, Cloud Baby.

Lux later went on to start ‘Eyes and Feet’ – ‘From online eyeballs to offline footfalls’, a social media analytics firm with Joseph Varghese and Kumar Krishnasami, which then got rebranded as Unmetric, a social media benchmarking company for brands – ‘It will tell you right now, what five people need five days to do’.

Unmetric provides competitive intelligence, based on the 150k brands which they index.

Unmetric ended up creating the category of Social Analytics in the otherwise crowded space of Social Publishing and Social Listening tools. They eventually got acquired by Falcon.io.

In his words ‘From the beginning of October, to the end of October, we moved from being an independent company to having a parent, grandparents, and great-grandparents in one stroke’

Tune in to this episode to learn the Journey of Unmetric from a Bedroom in Chennai to Boardroom in Copenhagen.

Here are other key takeaways from this episode.

Cognitive dissonance and marketing
How to coin brand names and product narratives which leaves your brand memorable
How to pitch your product to customers in a way you never had thought of before
How to use business card for content marketing
Why category creation is fascinating and scary at the same time
Context Marketing : A secret sauce that many don’t share
Best practices to work with PR agencies
Using Data & Art for Brilliant Storytelling

Tune in for more insights, happy listening!

58 episodes

SaaSBoomi

Creating a New SaaS Category with Storytelling & Marketing : The Unmetric Story with Lux Narayan

SaaSBoomi

published il y a 3 ans

MP3•Maison d'episode

Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur.

They went on to create probably the first rap song on SaaS, by the name Cloud, Cloud Baby.

Unmetric provides competitive intelligence, based on the 150k brands which they index.

Unmetric ended up creating the category of Social Analytics in the otherwise crowded space of Social Publishing and Social Listening tools. They eventually got acquired by Falcon.io.

In his words ‘From the beginning of October, to the end of October, we moved from being an independent company to having a parent, grandparents, and great-grandparents in one stroke’

Tune in to this episode to learn the Journey of Unmetric from a Bedroom in Chennai to Boardroom in Copenhagen.

Here are other key takeaways from this episode.

Cognitive dissonance and marketing
How to coin brand names and product narratives which leaves your brand memorable
How to pitch your product to customers in a way you never had thought of before
How to use business card for content marketing
Why category creation is fascinating and scary at the same time
Context Marketing : A secret sauce that many don’t share
Best practices to work with PR agencies
Using Data & Art for Brilliant Storytelling

Tune in for more insights, happy listening!

58 episodes

#Tech #Entrepreneur #Business #India #Founders #Investors #SaaSBoomi #Suresh Sambandam #Entrepreneurship #Marketing #Arvind Parthiban #Varun Shoor #Startup #B2B #Communities #SaaS

Tous les épisodes

SaaSBoomi

1
Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4 47:01

il y a 1 year47:01

47:01

Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban , the Co-Founder & CEO of SuperOps.ai , this episode welcomes Ramesh Ravishankar , Co-Founder and CGO of Highperformer.ai , whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world. This conversation delves into the evolving landscape where AI meets content creation, debunking myths about AI's role in the future of marketing jobs by highlighting its potential to enhance human creativity and efficiency. Ramesh shares his journey with Highperformer.ai, offering a unique perspective on leveraging AI to build a robust social presence and the strategic importance of identifying your Total Addressable Market (TAM) early on. Get a glimpse into product-led growth strategies that attract leads organically, and the critical decision-making between inbound and outbound marketing based on the stage of your company and the current market demands. The episode draws inspiration from Freshworks' success, showcasing how optimizing AdWords strategy and managing lead quality can scale a business from serving SMBs to mid-market enterprises. Join us for this engaging and insightful session, designed for both budding entrepreneurs and seasoned marketers looking to navigate today's dynamic digital landscape with confidence and creativity. Key Takeaways: 1:13 - Content Marketing Revolution: AI's Role 3:40 - Ramesh's Journey: Freshworks to Google 5:33 - Highperformer.ai: A Strategic Odyssey 8:49 - Startup Success: Unlocking TAM 13:11 - Growth Hacking with Free Tools 21:07 - Scaling Up: From SMB to Worldwide 23:58 - Lead Quality: Marketing vs. Sales Dynamics 28:10 - The Lead Conversion Debate 29:51 - The Inbound Marketing Roadmap: Strategic Insights 32:06 - Advanced Tactics in Lead Generation 40:39 - GenAI: Transforming Marketing Workflows 43:55 - SEO Evolution: The AI Content Impact Key Mentions: ChatGPT Freshworks Google AdWords LinkedIn Salesforce Sora.ai…

SaaSBoomi

1
GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast 1:00:15

il y a 1 year1:00:15

1:00:15

Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using anecdotes from their own lives. Enjoy the episode! Key Takeaways 02:00 - Meet the Players! 03:24 - Success vs Happiness 06:50 - Are You an Architect or a Contractor? 10:00 - Early 2000s - A Changing India 12:05 - Moving from BPO to Enterprise Segment 17:30 - Ameyo’s First Enterprise Customer 19:55 - Inside Sales and Sales Development 22:20 - Can SMB SaaS Survive? 24:19 - Global Emerging Markets 27:07 - Different Countries and their Ticket Sizes 31:30 - Doing Business in Dubai 35:35 - Team Distribution for International Markets 37:26 - Relationship Building in Emerging Markets 40:20 - Generating Pipelines for Enterprises 45:58 - Ameyo’s Secret Sauce 51:28 - Successful Marketing Strategies 56:18 - Final Words of Wisdom Key Mentions 02:59 - OrangeScape (KissFlow) 05:30 - Freshworks 05:40 - Drishti (Ameyo) 06:35 - HP, Oracle, Microsoft, Apple, IBM 06:30 - Satyam, Wipro, Infosys, TCS, HCL 11:45 - ZOHO 14:45 - Helion 14:49 - Daksh 15:44 - Ameyo 15:59 - Peppertap 15:59 - Meru 16:00 - UrbanCompany 16:38 - Ola 17:40 - Motilal Oswal 19:36 - HubSpot…

SaaSBoomi

1
ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast 54:30

il y a 1 year54:30

54:30

Welcome to another episode of Deep Dive! Suresh , our host, and Aditya Tulsian , our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys. Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a very important role at Intuit. After an MBA at ISB Hyderabad, launching QuickBooks in India was the experience that revealed a universal truth to him: businesses worry about cash flow, not accounting. In 2016, inspired by these insights, Aditya co-founded Numberz, initially for Indian small businesses, later expanding globally. The company recently got acquired by Chargebee, uniting visionary forces. In the world of startups, understanding the Ideal Customer Profile (ICP) is like holding the compass that guides the business. The success, failure, or struggles of any company can be traced back to the clarity or confusion they have about the ICP. Aditya and Suresh nail down what it takes to find your perfect ICP, and the struggles and pressures of navigating an acquisition conversation with both the buyer and the team. Key Takeaways: 00:00 - Meet Aditya Tulsian! 07:00 - Finding the perfect ICP - Problem first or person first? 08:13 - Mr. Cook’s billionaire’s business blueprint 09:15 - When Suresh narrowly missed meeting Mr. Cook 11:13 - Nuances of B2B and B2C with ICP 15:15 - Narrowing down customer segments to ICP 17:54 - Your ICP is actually a combination of 3 people 19:09 - How BYJU’S missed the ICP 21:50 - Tally vs Intuit 22:37 - Numberz’s journey with ICP 27:42 - The buyer, user and influencer of Numberz 30:20 - Repercussions of a vague ICP 32:00 - The fundamental difference between Box and Dropbox 33:46 - Product team’s role in finding the ICP 35:00 - The impact of the right ICP on marketing 38:53 - A leader’s job in the organization 39:45 - Critical points to keep in mind during an acquisition 44:16 - Handling uncertainties like a pro during acquisitions 48:44 - Managing your team’s concerns around an acquisition 52:45 - Closing thoughts Key Mentions 01:37 - Numberz 01:40 - ChargeBee 03:18 - Intuit 03:47 - QuickBooks 10:36 - KissFlow 12:52 - Facebook 19:10 - BYJU’S 21:50 - Tally 32:01 - Box 32:03 - Dropbox 41:43 - Freshworks…

SaaSBoomi

1
The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast 50:52

il y a 1 year50:52

50:52

Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter. Key Takeaways 01:45 - Meet Ankit Oberoi! 03:50 - The Power of ABM 05:52 - Ankit’s tryst with ABM 08:42 - Big companies are intimidating! 11:38 - Identifying the right ICP for you 14:49 - Pick an ICP for your roadmap or pick a roadmap for your ICP? 18:38 - Outbound vs ABM 21:06 - Structuring the Organization for ABM 25:12 - SuperOps’ journey with ABM 27:28 - Using a RevOps team 33:48 - Building the ABM machine 35:35 - Database Management at AdPushup 39:45 - AdPushup’s channels beyond ABM 45:48 - Planning for Zelto’s acquisition Key Mentions 01:16 - Zelto 02:04 - AdPushup 03:39 - SGx 08:41 - Kayako 39:05 - Almabase 41:32 - Microsoft Azure 41:42 - Google 44:05 - Facebook Happy watching and listening! 🎧…

SaaSBoomi

1
Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast 52:31

il y a 2 years52:31

52:31

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside your organization. Tune in with Maansi and Arvind as they break down and examine the bare bones of a business and the best practices for marketing teams. Key Takeaways 02:25 – Forming strong teams 04:50 – Indispensable players in a marketing team 05:10 – iMocha’s team structure 05:45 – The dichotomy of inbound and content teams 08:25 – From SMB to Enterprise 11:40 – Your demand generation engine 13:19 – Do you have a channel problem or a marketing problem? 16:12 – Enterprise marketing tenets 18:12 – iMocha’s training protocols 22:27 – Setting OKRs for your team 30:52 – How deep is your sale? 33:40 – Positioning yourself in events 43:11 – Making an impression on your customer 46:29 – Rapid Fire! Key Mentions iMocha - 05:09 FreshWorks - 08:15 HubSpot - 27:11 MS Excel - 27:14 Fanatical Prospecting by Jeb Blount - 51:08…

SaaSBoomi

1
Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast 47:23

il y a 2 years47:23

47:23

For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn. Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation ! Key Takeaways 00:00 - Intro 03:25 - Partner Channels 101 04:20 - The Revenue Partners 08:04 - The Technology Partners 09:58 - Owning the partner channels 15:00 - A small start-up’s cheat sheet for partner acquisition 20:40 - Vetting a partner’s account books 22:19 - SuperOps’s journey with partner channels 23:20 - Feeding the partner engine 27:30 - Common mistakes to avoid 32:25 - On the importance of PRM 33:57 - Taking MDF more seriously 35:33 - A shifting market - On-prem to SaaS 44:05 - Anand’s message to founders Key Mentions 00:38 - Salesforce 00:40 - Akamai 00:42, 38:41 - FreshWorks 00:47 - CleverTap 01:00 - Growthloop.ai 06:49 - TCS , Accenture , HCL 08:41 - Line Messenger 08:48 - KakaoTalk 09:20 - Amazon , Google , Microsoft 22:20 - SuperOps 22:43 - Connectwise 22:43 - Kaseya…

SaaSBoomi

1
Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast 57:26

il y a 2 years57:26

57:26

This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam , CEO of KissFlow has a virtual sit down with none other than Sagar Khatri , the founder of Multiplier , a Sequoia surge backed SaaS business that helps business hire talent globally. We dive deep to talk about Sagar’s motivations to start Multiplier, how AI disrupts his offering and his dream of running a public company. Key Takeaways 00:19 - Multiplier and Sagar’s intro 01:50 - Multiplier's value prop and its benefits 16:15 - Sagar's story behind starting Multiplier and why it's a SaaS business 21:14 - Sagar's vision for making payroll an employee-driven phenomenon 26:02 - How Multiplier deals with legalities and potential challenges in their business model 36:48 - Importance of having a strong product background for Platform dev 39:27 - How AI influences Sagar's business 46:10 - Role of governments in employment and the gig economy's effect on social contributions 53:15 - Sagar's go-to-market strategy and their sales cycle for inbound and outbound leads 56:09 - Sagar's thoughts on "The Ride of a Lifetime" by Bob Iger 57:10 - What Sagar envisions for the future of Multiplier and his dream of running a public company Key Mentions Amazon : Sagar mentioned employment use cases with companies like Amazon and Orange. Orange : Sagar mentioned employment use cases with companies like Amazon and Orange. Sequoia : Sequoia has been an investor in Sagar's previous startup and was indirectly involved in his experiences that led to the founding of Multiplier. GCP : Sagar talked about the shift from having server rooms to using cloud solutions like GCP. Azure : Sagar discussed the shift from having server rooms to using solutions like Azure. Kissflow : A platform that Sagar mentioned his company Multiplier uses for their backend. ADP : ADP was mentioned as a traditional payroll processing company that Multiplier aims to outpace with its more modern, employee-driven approach. Tiger Global Management : Tiger Global Management is an investor in Multiplier for their Series B round. DST Global : DST Global is an investor in Multiplier for their Series B round. Pine Labs : Pine Labs is another investor in Multiplier. IIT Bombay : The co-founders of Multiplier are both alumni of IIT Bombay. Kelly Services : Kelly Services was mentioned as a traditional staffing services firm similar to what Multiplier aims to disrupt with their platform. Talent Wiki : Sagar mentioned that they have created a Talent Wiki of 150 countries to help customers with labor law information. Ranstad : Ranstad was mentioned as a traditional staffing services firm similar to what Multiplier aims to disrupt with their platform. Robert Walters : Robert Walters is a recruitment agency where Am Paul Sing, Co-founder of Multiplier, previously worked. Lazada : Lazada is an e-commerce company in Southeast Asia where Multiplier’s CTO previously worked as SVP of Engineering. Freshworks : Sagar compared his company's go-to-market model with that of Freshworks. MTR : A restaurant in India that Sagar loves, mentioned while discussing a meeting in Chennai with Suresh. Sangeetha Restaurants : A restaurant in Chennai that Suresh suggested Sagar visit when he comes to the city. Multiplier is a platform that allows companies to hire talent globally without the need to set up legal entities in each country. With coverage in 150 countries, Multiplier handles all aspects of employment such as contracts, payroll, benefits, taxes, and social contributions , allowing companies to focus on sourcing the right talent. Although Multiplier itself does not do recruitment, it provides the infrastructure necessary for a company to hire globally. The employee is technically on Multiplier's payroll since the legal entity belongs to Multiplier. What seems to matter more is the work relationship and the emotional connection that employees have with their team and their work, not the legal specifics.…

SaaSBoomi

1
The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast 1:05:32

il y a 2 years1:05:32

1:05:32

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this first of its kind episode! Key Takeaways 5:13 - CallHippo business model 7:10 - Inception of CallHippo, founder story and current revenues 11:18 - Global customer segments 12:44 - Impact of inbound marketing, how to manage your budget for Inbound Marketing 15:05 - SEO strategy 19:15 - Exercising patience to see SEO results 21:57 - Optimizing for humans not Google 26:20 - Traffic to sign up rate 32:23 - Tactical hacks for increasing sign up conversion and churn rates 34:59 - Marketing to Sales funnel - Handling different ticket size customer segments 41:48 - Hiring strategy in a Tier 2 city 45:24 - Pros and Cons of operating out of a Tier 2 city 50:33 - Spouses to Co-Founders 53:52 - Developing the culture at CallHippo 1:01:32 - Vision for CallHippo Key Mentions 3:36 Software Suggest 3:43 CallHippo 3:57 Exotel 8:08 Avinash Raghava 8:30 Girish Mathrubootham 10:55 Ozonetel 18:09 RingCentral 21:05 Google 32:05 Mail Chimp 35:48 HubSpot…

SaaSBoomi

1
Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast 1:01:19

il y a 2 years1:01:19

1:01:19

In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing. Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show! Key Takeaways 3:40 - Decoy pricing plan 6:05 - What's the ideal number of price plans? 8:30 - Open Vs Hidden pricing 14:00 - Contact us to know the pricing 16:56 - Knowing your target audience while selling 21:40 - Naming the Price Plans 26:10 - Deciding on the value metric 28:05 - Land and expand strategy 29:55 - What is value and value-based pricing? 35:43 - Is there room for Add-ons? 42:12 - How often do we change pricing? 44:23 - Open Vs Closed pricing verdict 46:05 - Dishing out Discounts 49:15 - Importance of pricing in NRR 52:00 - Top 3 ways to increase NRR 56:15 - Importance of revenue recognition 59:15 - Varun and Arvind’s Pricing pet peeves Key mentions Apple SuperOps Girish M Zoho FreshDesk PipeCandy Wingman Intercom Spot Instances Spot.io ChargeBee Manage Engine Hubspot IKEA Sequoia For Entrepreneurs…

SaaSBoomi

1
Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast 44:52

il y a 2 years44:52

44:52

In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value, the market segment, the industry and the buyer persona. Listen on as they explore pricing strategies of various companies who’ve done it right from the get-go and others who’ve got it right through trial and error, in effect showcasing how setting a pricing plan for your SaaS product may not always be the simplest or most straightforward exercise. Key Takeaways/Timestamps 2:37 - MSP - Managed Service Provider 3:10 - Silent price hikes in the industry 5:33 - 4 levers of business 7:32 - Effective communication over Grandfathering 10:02 - Pricing game on point 11:09 - HubSpot-on pricing 14:03 - Unpredictable pricing design 16:17 - Don’t reinvent the pricing wheel that works 20:28 - Questions to ask before designing the pricing model 21:41 - Who’s doing the heavy lifting? 22:32 - Top 3 challenges faced by Indian Saas companies 24:54 - Perceived value of your product 28:55 - Are you selling based on the features of your product? 32:52 - Playing to the persona 36:45 - Common pricing mistakes in the Indian ecosystem Key Mentions 3:30 - Ninjaone 7:37 - Netflix 11:44 - Intercom 12:04 - Hubspot 12:11 - Salesforce 12:13 - Pipedrive 17:10 - Girish Mathrubootham 38:02 - Pipecandy 38:19 - Wingman…

SaaSBoomi

1
Building the ‘AWS of Fintech’ that can last a 100 years 59:08

il y a 2 years59:08

59:08

In this episode of the Founder’s Deep Dive Podcast, Suresh Sambandham CEO and Founder of KissFlow has a one on one with Prabhu Rangarajan, Co-founder of M2P Fintech. M2P is an API infrastructure giant delivering futuristic and customer-centric fintech solutions through cutting-edge technology with a wide range of solutions across Payments, Lending, and Banking. Suresh and Prabhu get into the juicy details of how M2P was founded and how they grew from a 60 member company pre-pandemic to a 1200 member company now. Prabhu also shares his journey of founding M2P along with his co-founders Madhu and Muthu and now acquiring 8 other companies and in effect running M2P with 20 co-founders who became the founding team. Listen on to hear more about the exciting success story of M2P! Key Takeaways 2:46 - Inception of M2P 6:50 - Tatkal: Inventing on-tap money 8:21 - M2P customer base 11:18 - How does M2P charge its customers 12:30 - Story behind the name M2P 14:30 - Bringing the founders together 20:30 - Do too many cooks spoil the broth? 27:30 - Role playing between Founders 29:28 - M2Ps Multi-city presence 30:24 - Numbers Pre and Post Covid 34:44 - Funding, Acquisitions & Expansion 40:53 - Acquisitions left, right and center 43:11 - Carving a niche with no competition 44:56 - Cultural integration of multiple companies into M2P 54:40 - Building a company for the next 100 years Key Mentions 4:35 - IIFL Finance 4:38 - DCB Bank 9:23 - Slice 16:25 - Madhusudanan 16:39 - Muthukumar 16:43 - Visa 36:33 - Paytm 38:44 - Amrish Rau 38:45 - Kunal Shah 39:01 - 39:05 Tiger Global Insight Partners Mitsubishi UFJ Group of Japan 41:11 - FinFlux 47:33 - Sujay Vasudevan…

SaaSBoomi

1
Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast 56:35

il y a 2 years56:35

56:35

ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge. In this episode, Varun and Arvind explore Abhishek Ballabh’s journey of founding ExtraaEdge and his experience of SaaSBOOMi’s SGx program. Abhishek shares various marketing insights and anecdotes about his journey so far and how his new found “yoda-mindset” has taken him and his company from a primarily hustle-driven outbound sales company to now being predominantly inbound marketing-driven organization. Listen on as this trio share some great insights and banter. Key Take aways 0:41 Welcome and Introduction to Abhishek Ballabh & ExtraaEdge 2:59 CAGR Banter 4:03 Marketing Org Chart 7:17 Desi Perception of Marketing & Sales 8:41 Coupling the effects of SGx and Covid 10:18 Lessons learnt in SGx put to practice 11:43 SGx - Growth Vipassana for entrepreneurs 12:44 Who reports to Marketing? 19:58 Founder Branding 21:20 Channeling one’s Yoda-mindset 22:49 Being the face of the brand 26:55 ExtraaEdge’s transformation Pre and Post SGx 30:41 Apple’s DRI concept 31:56 Transformation from Outbound Hustle to Inbound Marathon 36:28 First International client through ABM 41:57 Maximizing MarTech through ExtraaEdge Certification Academy 48:46 Being synonymous with your industry 49:47 Stacking Marketing Dominoes across the prospects journey 52:10 The push and pull of Marketing & Sales 53:39 Founder being a student of Marketing & Conclusion Key Mentions 1:48 HSBC 2:09 Mindtickle 4:41 Jessica Livingston , Paul Graham , Y Combinator 6:30 Sushil Mundada 6:43 SaaSBOOMi Growth X program 8:25 Sachin Bhatia 20:20 Niti Ratnaparkhi 20:58 Yoda (Star Wars) 30:16 Apple 30:18 Steve Jobs 36:52 Ankit Oberoi & Ad Pushup 37:20 Bits Pilani Dubai 39:35 Nikhil Sutar 43:46 Career Guide 48:01 Robert Cialdini 48:47 Almabase Happy watching!…

SaaSBoomi

1
Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast 55:19

il y a 2 years55:19

55:19

In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms. NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the de facto choice for anyone in education, looking to grow - be it Preschool to K-12, Higher Education to Online Degrees, Coaching & Training Institutes to EdTech. Varun and Arvind explore Naveen’s journey of founding NoPaperForms and his insights on the way he’s structured his marketing org, unifying sub-functions, de-positioning the CRM viewpoint and addressing the problem statement head on. Naveen also shares why and how he went about commencing the 100 day challenge across the firm. Listen on as this trio share some valuable insights and learn from each others experiences. Key Takeaways 1:18 Welcome and Introduction to NoPaperForms 3:23 NoPaperForms Marketing Org Chart 7:54 Aligning Product, Marketing & Sales 9:06 One-man marketing magician? 11:53 100 people in 100 days challenge 18:06 De-positioning the CRM and addressing the problem statement 20:34 Positioning the enrolment process 24:08 Unification of the product 26:49 Introducing the enrolment cloud to the market 30:14 Brand Identity and positioning 34:20 Newspaper campaign through Covid 39:27 NoPaperForms uses Paper 46:25 Psychology, brand retention & conversion 49:10 Rapid fire round 54:19 Conclusion Key Mentions 15:20 Suraj Sapra - Co-founder, NoPaperForms 21:21 SRM University, Vellore Institute of Technology 30:52 Apple 31:07 Volvo , Tesla 31:15 Mercedes , BMW 32:47 Leadsquared 32:55 Extraaedge 33:40 Girish M - Founder & CEO, Freshworks 40:03 Ashish Tulsian - Co-founder & CEO, Posist…

SaaSBoomi

1
Acing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi Podcast 51:48

il y a 2 years51:48

51:48

Kalyan Varma is the Co-Founder & CEO of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketplace which couldn’t scale, yet he kept trying new things to eventually stumble upon the gap in the education system to eventually start Almabase. Kalyan is an alumnus of NIT Warangal and cites BITS Pilani as the foremost institution in the country with the strongest alumni relations. In this episode, as we dug deeper into the idea in this unconventional space, Kalyan breaks down the idea by sharing memorable experiences from some of the big institutions around the world; the challenges he faced in US trying to learn more about the disorganized space, in a bid to fix the broken relationship between the alumni and the colleges to create a win-win situation for both around the world. Tune in to watch an insightful conversation brew among the trio. Key take aways 2:14 - A creative way of solving high college tuition fees 5:15 - Building blocks of a strong marketing structure 10:55 - How can sales empower marketing? 14:11 - Thought leadership marketing and category creation 17:27 - Getting the first US customers 18:34 - Cold emailing and customer development hack 21:30 - Going all out to understand your Customers 25:10 - Why now is a good time to sell to US? 27:20 - Customer agony to features 28:47 - The Power of a rock-solid CRM 30:38 - How CRM is set up differently for better? 33:30 - The CRM mantra that helped us 37:01 - 5x scale from ABM compared to Outbound 38:25 - The Win-Win-Win Strategy 39:44 - Partnering with a billion dollar company as a startup 44:31 - Disengagement of Alumni 48:12 - Starting up in 2023: What will you do differently? 49:33 - Kalyan’s biggest pet peeve Happy listening!🎧…

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The London Bridge that held everyone together - Kovai's journey 1:00:40

il y a 2 years1:00:40