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32. What is “Design” and how to build an in-house CX function

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Manage episode 299139057 series 2824828
Contenu fourni par Ty Hayes and Ty Hayes from Growth Generators. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ty Hayes and Ty Hayes from Growth Generators ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Nick Leigh, Principal Designer at Meld Studios, joins us on this week’s podcast episode.

Nick is a strategic, product and service design leader, thinker, trainer and practitioner. From backyard startups through agencies, education and the corporate sector, he’s spent over 25 years designing and leading teams to create digital and customer experiences and artefacts across a broad spectrum of industries, platforms and brands.

In this episode, we discuss:

  • The meaning of design in 2021 and how it intersects with CX;
  • The many disciplines of Design from experience design to service design, through to UX and UI; and
  • Where to start when establishing a CX and Experience design function within your organisation - what roles to hire for, what capabilities to look for and how to get your executive on side.

There is a lot of content covered in this episode so make sure to access the notes. To access this, head to growthgenerators.io, go to the Podcast section, look out for this episode and download the notes.

Other Lean Mean Marketing Teams episodes that discuss CX and the importance of customer-centricity you may want to also listen to are:

Thank you and I hope you enjoy the show.

References

Contact Nick Leigh

Contact Growth Generators

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review!

This episode was produced by Dylan Todd and edited by Lewis Hallam.

  continue reading

75 episodes

Artwork
iconPartager
 
Manage episode 299139057 series 2824828
Contenu fourni par Ty Hayes and Ty Hayes from Growth Generators. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ty Hayes and Ty Hayes from Growth Generators ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Nick Leigh, Principal Designer at Meld Studios, joins us on this week’s podcast episode.

Nick is a strategic, product and service design leader, thinker, trainer and practitioner. From backyard startups through agencies, education and the corporate sector, he’s spent over 25 years designing and leading teams to create digital and customer experiences and artefacts across a broad spectrum of industries, platforms and brands.

In this episode, we discuss:

  • The meaning of design in 2021 and how it intersects with CX;
  • The many disciplines of Design from experience design to service design, through to UX and UI; and
  • Where to start when establishing a CX and Experience design function within your organisation - what roles to hire for, what capabilities to look for and how to get your executive on side.

There is a lot of content covered in this episode so make sure to access the notes. To access this, head to growthgenerators.io, go to the Podcast section, look out for this episode and download the notes.

Other Lean Mean Marketing Teams episodes that discuss CX and the importance of customer-centricity you may want to also listen to are:

Thank you and I hope you enjoy the show.

References

Contact Nick Leigh

Contact Growth Generators

If you enjoy this episode please remember to subscribe so you get each new episode as it drops each week to get more tips and insights to build a high-performance marketing team, tell someone about the podcast who you think may benefit, or leave us a rating or review!

This episode was produced by Dylan Todd and edited by Lewis Hallam.

  continue reading

75 episodes

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