Content strategy and the triangle of decision making with Ahava Leibtag @ Aha Media Group

Writers in Tech

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2+ y ago 40:01

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Ahava Leibtag is the founder of Aha Media, author of The Digital Crown: Winning at Content on the Web, and an Innovative Individual in the Healthcare Internet Hall of Fame.

With 20+ years of writing and content, she has learned to use strategy to connect the dots that lead to a better user experience. A great UX professional, she says, finds a UX angle in everything they do, whatever their job title.

Tune in for insights about:

Ahava’s secret content sauce: The triangle of decision making
How to work with data-driven content
Why it’s smart to learn as much as we can about the field, and how to do that
What UX pros can learn from content marketing — and from Top Gun!

Try our free UX writing course

Connect with Ahava on LinkedIn

Check out her book The Digital Crown

A few of Ahava’s recommended resources:

Search Engine Land
Google Trends
Ahrefs free keyword generator

Moz

106 episodes