Jennifer Barnard - Tillie's Flowers
Manage episode 283333779 series 2853297
It isn’t often you get to talk about a business older than electricity. Jennifer Barnard, co-owner of Tillie’s Flowers, joins hosts Don Sherman and Ebony Clemons-Ajibolade to discuss the second oldest business in Wichita. She shares how flowers communicate a unique language and how Tillie’s has connected with the community. On this episode we discuss:
- Being the 2nd oldest business in Wichita
- How the business was started and passed through the family
- Learning social media on the fly as a key part of your marketing strategy
- Tying business longevity into a promotion
- The communication of sending a flower and how it differs from other plants
- How to have longevity through innovation
- Networking with other floral shops
- How to grow and thrive during a pandemic shutdown
- How to market by touching customers in multiple ways
- How COVID-19 has impacted product sourcing and labor
- The benefits of the tight Wichita community
Learn more about Tillie’s Flowers:
https://www.tilliesflowers.com/
316-687-0630
Tillie’s is one of the oldest businesses in Wichita. It has been family owned and operated since 1876. Tillie’s delivers flowers to the entire Wichita metro area, including Augusta, Andover, Bel Aire, Goddard, Derby, Haysville, Kechi, Mulvane, Maize, Park city, Rose Hill, and Valley Center. They operate two locations: 3701 E. Harry and 715 N. West Street.
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154 episodes