Michael Martin (Nike) on The Power of Digital Transformation | #TNW2019

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Nike's keynote will give an overview of the Nike Direct strategy and how Nike is innovating to completely transform digital/physical retail and create unbreakable relationships with its customers. Nike will also showcase a new example of how they're doing this via breakthrough technology and capabilities that will solve for a 100-year-old problem in the footwear industry. Ultimately this development will have far reaching impacts for consumers, the industry and for Nike itself.

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