Helen Moore, group director, Orbit Homes: Smashing the glass ceiling - Evolving and adapting within the multi-faceted UK housebuilding industry.

The UK Housebuilder 'From Good to Great' Series

In a fascinating interview, Orbit Homes group director Helen Moore shares her key drivers and the many leadership lessons she has learned since joining Countryside nearly 30 years ago as one of only three women, out of 350 staff, to occupy non-admin roles. Her journey through the home building industry, initially within sales and marketing, has given her an unusually varied breadth of experience encompassing the Plc (Crest Nicholson), private SME (City & Country) and now, as part of Orbit Housing Association's development arm leadership team, the housing association environment. Helen gives insights into the challenges and complexities unique to each of these sectors and she highlights the slowly changing landscape of equality, diversity and inclusion within the UK house building industry, explaining what needs to be done to attract new and diverse talent to the industry. She also shares her own personal experience of working up through a male-dominated industry, how her goal-driven, structured and positive mindset has served her and how her belief that having a clear understanding of sales, customer relationships and communication are key to great leadership.