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Episode 2: Inconsistently sustainable. How can you tell if something's green or not?
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The word sustainably is rather shaky
A little shady and more than a smidge shoddy if it's not used honestly. In this episode, word nerds Emma Hewlett (website and copy proofreader) and Amanda Fearn (ethical copywriter and writing coach) discuss the pitfalls of the sustainability badge when the materials don't meet the morals.
What does the term mean? How can it be applied in a clandestine manner? And what can you look out for to make sure you're not duped?
It all started with Emma buying a pair of trousers for a wedding and ended up with Emma discussing her misgivings about the term over beetroot daal with Amanda.
If you enjoyed this episode, rewind back to episode 1 (if you haven't already) for more ranting on ethics in marketing and why the only place for fear tactics is in the receptacle outside your back door. And if green business is your thing, episode four looks at our digital habits and the effect they're having on the environment.
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