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From Content to Clients: The Content Pyramid
Manage episode 433798977 series 3370459
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When I started doctor coaching, I didn't know what to post. I didn't know what would resonate with clients or lead people to a sale.
For content to be effective, you must believe that your offer and the transformation you provide as a coach is the highest form of service, not the post you create.
In today's episode, I share the four levels of content. I will start with the lowest level, the content we want to limit. Then, I will explain the highest form of content that leads to sales.
I want you to think of content as a pyramid. For each of the four levels, I break down the content so you can see why you are doing it and understand the response you will get from people on your post. Then, I will tell you what will happen on a sales call as a result of the post.
Discover how crafting transformational content can significantly influence your sales calls. Your posts have the power to shift client beliefs before you get on the phone, leading to a shorter and more effective sales cycle.
Here's a challenge for you: audit your content and assess where it falls on the content pyramid. This shift in perspective can revolutionize your coaching business. Are you ready to create more transformational content? Tune in for tips to make posts that generate sales.
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