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Is Influencer Marketing Becoming the Next Big Blockchain Play?
Manage episode 291993883 series 2876040
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Digital marketing strategist Matt O’Brien of MINT Social shares his insights on “The David Johnson Show” about what’s coming next in the worlds of technology and the Internet, and how veterans can find their niche in the emerging opportunity to become an influencer and make an impact.
"The shallow, empty soul that some people feel that influencers are, is shifting. It's can be a take, take, take, and all about me. Whereas if all of a sudden the formula changed and it's all about these influencers that are changing the world and they also happen to have a great story because they fought for our country. That's got me interested.”
“What's happening today is it's transforming from a cloud-based, give-away-a-service and make money on the data to blockchain (it is coming in) and cryptocurrency is going to impact the world and digital marketing and advertising.
So, what we see is the disassembly of the big social networks, Life After Google, what's next? Companies give away all these great tools, but they're making money on all of our data, right? So what if you could make money on your own data from your activities online, from exactly what you do. So it's influencer marketing meets blockchain, and all of a sudden your activity online can be monetized. And there are social networks out there right now, like, Patreon. They are a podcasting network where people can make money off of their shows and we're seeing momentum. It's gonna take time, but that's the next big movement going on.
If you're thinking of starting a business and you realize that a change is emerging online, that all of a sudden an influencer that actually delivers impact, that has an impact in the community, and is having a possitive impact on people online...that is huge.
The shallow, empty soul that some people feel that influencers are, is shifting. It's just a take, take, take and all about me. Whereas if all of a sudden the formula changed and it's all about these influencers that are just changing the world and they happen to have a great story because they fought for our country. That's got me interested.”
“The David Johnson Show” is the veteran talk show that shares real stories and points of interest in the American military and veteran subculture. Each show episode showcases a different guest with a different story. Sign up to get notified of new episodes on our website and subscribe to our YouTube channel.
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