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Never Underestimate the Power of Community in Marketing
Manage episode 371788609 series 3439408
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It’s no secret, entrepreneurship and foundership can be a lonesome journey but who said it has to be?
Simon Chou, founder of the Marketing on Mars podcast and CMO of Canada’s BCjobs, is dropping the mic truths on foundership and the power of intentional connections to overcome loneliness on the journey. Hear how he scaled a service agency from $20k to $2.5 million through team building and fostering client relationships. Nicole also gets his expertise on marketing through community building.
It’s an insightful conversation filled with the AHA moments you need.
ABOUT SIMON CHOU
Simon Chou is a connector, a community builder, and a marketer of excellent caliber. His two popular podcasts, Marketing on Mars and Innovators, don't just bring in an impressive 750,000 views, but also demonstrate his knack for communication and a value-oriented approach.
BCjobs, the largest job board in Western Canada, has benefited from his savvy strategies as their Chief Marketing Officer. Above all, Simon strives to break the isolation bubble many entrepreneurs find themselves in.
HIGHLIGHTS
- 2:24 Simon’s spirit animal
- 3:48 Going all into being a founder
- 6:44 Loneliness in foundership
- 10:29 Building an engaging community
- 18:02 Scaling an agency
- 21:45 Team building
- 31:40 Struggles are real but you need to have fun
- 43:52 Transparency, self-awareness, and the community advice for future marketers and podcasters
RESOURCES & LINKS
- Listen to the Marketing on Mars and Innovators podcasts on your favorite streaming service
- Follow Simon Chou on LinkedIn at https://www.linkedin.com/in/simonchou1/
- If you're based in Western Canada, be sure to explore BCjobs at https://www.bcjobs.ca/
- Connect with Nicole on LinkedIn at ww.linkedin.com/in/nicole-donnelly-dmg
- Learn more about DMG Digital at dmgdigital.io
Looking to overcome marketing blunders and find inspiration from the experts who have been there?
Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts!
Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io.
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