93 – Introducing Social 2.0 For Hotels

Suite Spot: A Hotel Marketing Podcast

Host Ryan Embree and Jason Lee, VP of Product and Development unveil TMG’s Social 2.0 platform for hoteliers. This re-designed, intuitive platform has new features that make creating and posting content, as well as analyzing engagement and reach, easier than ever before. Discover how you can leverage Social 2.0 to improve your hotel’s social media strategy. Listen now! Suite Spot Podcast · 93 - Social 2.0 Launch Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Ryan Embree: Hello, everyone. Welcome to another episode of the Suite Spot. This is your host Ryan Embree. We have a very frequent guest and this typically means one thing when he is on. And that means another Travel Media Group upgrade and innovation, but I will let Jason, our vice president of product development and technology, announce this super exciting new launch that Travel Media Group, I know, has been working so hard on. So, Jason, what have you got up your sleeve for us? Jason Lee: Well, thank you, Ryan. It's always awesome to be on these podcasts and to talk about our solutions and social media is really what we're talking about today. And we have relaunched our social media solution and suite and done it in a way that takes a lot of the items that have been discussed with hoteliers, like hopefully the people that are listening to this, and management companies, things that are missing from the suite, things that could make the solution more effective and we've added them into our brand new launch of social 2.0. So if you have our current social solution and you come back into OneView and access it, you're gonna see some very different pages, some very different looks and, and a lot more functionality and transparency inside of our social process. So that's, what's here. Ryan Embree: Awesome. Awesome. And, and before we jump into all these really cool updates and innovation that we put into this, just to reiterate something that I think is super important is a lot of the things that you do on that development side is based upon feedback that we're hearing from both hotel partners and large hotel groups out there. We know that that has become an insanely hard space to kind of manage, and groups are always looking for this type of consistency across their portfolio. Yet they have to juggle different sort of brands within a portfolio, maybe to different scales. So they've got so many variables, they're looking for places of consistency. So when, when you and your team went about doing this, that's exactly what you set out to do is create some consistency there. Can you speak a little bit more to that feedback that you're hearing and maybe how you're able to streamline it for those hotel groups specifically? Jason Lee: Yeah, I think what really, what it comes down to, I mean, we get feedback all along, you know, when, whenever we launch something or whenever we add a new group into our company and we're able to kind of get their ideas, they see it for the first time and they're like, oh, it'd be cool if it did this. Or I'd like it if it did that. And so a lot of things, I definitely, in those situations, I've got a notebook filled with stuff and it still actually has quite a few things that didn't even make it into this release, but in this case, it was really about how can I take more control or how can I get my property, so if I'm at a management company and I want my individual hotels to take part in social media, what is it that they can do in a way where it's like, they're not spending their days posting all day long, but yet they can still be involved in the process. Jason Lee: