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Developing Savvy Marketing Plans for Domestic and Import Brands With Clarity & Co
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Theresa Wray is the Owner of Clarity & Co, a consulting business for the wine and spirits industry that specializes in marketing, trade relations, and US market guidance for both domestic and imported brands. She previously led marketing operations at Maisons Marques & Domaines, the well-known import portfolio and US marketing arm of Louis Roederer Champagne. After working there for 13 years, she departed to start her own business.
In this episode…Navigating the US wine and spirits market can be tricky for both domestic and imported brands. So what strategies can help you claim your space in the market and create a roadmap of opportunity?
According to Theresa Wray, brands should focus the majority of their time and energy on finding the right partners. Everyone wants to sell more wine and create awareness for their brand, but you shouldn’t rush into a partnership. Because brand building takes time and is not a quick win, you want partners that you can trust who have the right expertise and share your vision.
In this episode of VINTed, Scout Driscoll talks with Theresa Wray, Owner of Clarity & Co, about how she helps wine and spirits brands improve communications, trade relations, and direct-to-consumer sales. Theresa shares the inspiration behind Clarity & Co, the various challenges she helps brands maneuver, and why clarity and collaboration are vital to a brand’s success.
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