How Enablement Balances Executive Expectations and Training Goals [Brian Lambert]

Sales Enablement Shift Podcast

While there is a major difference between sales training and sales enablement, training should always remain a part of the overarching enablement strategy. But oftentimes training isn't aligned with enablement, which keeps it from reaching the executive level and meeting executive goals. Brian Lambert, a Founding Director of the Sales Enablement Society, and Managing Director of Oxygen Learning, shares with us best practices for strategically executing training programs as part of the ongoing enablement process.