We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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Contenu fourni par SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast
Manage episode 341204609 series 2912609
Contenu fourni par SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
Key take aways:
1:04 Posist intro
5:33 Marketing org structure and evolution
10:32 Hacking SEO with 200 web pages
15:22 Inflection point in restaurant tech
17:21 The secret to hiring content writers
18:57 Marketing to a diverse customer persona
20:01 Cracking distribution when the persona is fuzzy
21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year
21:52 Benefits of avoiding clickbait-y blog titles
25:27 Evolution targeting SMB to Enterprise
26:35 Best way to go global
29:02 Why didn't we raise VC capital?
31:32 The unthinkable ABM campaign
44:04 The forgotten aspect in marketing and advertising
47:21 How Posist have perfected event marketing?
1:00:32 The Playbook for B2B conferences
1:00:4:38 Rapid fire
58 episodes
Partager
Manage episode 341204609 series 2912609
Contenu fourni par SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
Key take aways:
1:04 Posist intro
5:33 Marketing org structure and evolution
10:32 Hacking SEO with 200 web pages
15:22 Inflection point in restaurant tech
17:21 The secret to hiring content writers
18:57 Marketing to a diverse customer persona
20:01 Cracking distribution when the persona is fuzzy
21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year
21:52 Benefits of avoiding clickbait-y blog titles
25:27 Evolution targeting SMB to Enterprise
26:35 Best way to go global
29:02 Why didn't we raise VC capital?
31:32 The unthinkable ABM campaign
44:04 The forgotten aspect in marketing and advertising
47:21 How Posist have perfected event marketing?
1:00:32 The Playbook for B2B conferences
1:00:4:38 Rapid fire
58 episodes
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Similaire à SaaSBoomi
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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continue reading
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continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Interesting stories from today’s franchisors and entrepreneurs.
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continue reading
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continue reading
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
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