Mettez-vous hors ligne avec l'application Player FM !
The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode
Manage episode 448140429 series 2770185
This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:
- Defined and measurable targets
- Data that is curated to address business goals
- Tools to make the data available
- A skilled team who manages the data
- Everybody in marketing is enabled to be data-driven
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025.
Enjoy!
—
The Links
The people
Mentioned in this week’s episode:
- Robert’s new project: Seventh Bear
- Robert firm: The Content Advisory
- Robert’s podcast: This Old Marketing
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Numbers in Action by Wiley on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
251 episodes
Manage episode 448140429 series 2770185
This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:
- Defined and measurable targets
- Data that is curated to address business goals
- Tools to make the data available
- A skilled team who manages the data
- Everybody in marketing is enabled to be data-driven
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025.
Enjoy!
—
The Links
The people
Mentioned in this week’s episode:
- Robert’s new project: Seventh Bear
- Robert firm: The Content Advisory
- Robert’s podcast: This Old Marketing
Rockstar CMO:
- Monday Mojo - our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Numbers in Action by Wiley on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
251 episodes
كل الحلقات
×Bienvenue sur Lecteur FM!
Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.