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091: Market Testing Prior to a Crowdfunding Launch

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Manage episode 301249676 series 1371977
Contenu fourni par Kevin Mako of MAKO Design + Invent. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kevin Mako of MAKO Design + Invent ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Will Ford is the Co-Founder of LaunchBoom, the world’s largest crowdfunding agency. He also has built multiple successful companies prior to LaunchBoom. Today, Will is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use smart testing before launching their product on Kickstarter or Indiegogo, and how to use that testing for both marketing feedback and product development feedback. He will also talk about the upcoming Crowdfunded Summit, a completely free online crowdfunding conference with over 20,000 attendees, a conference which I will also be speaking at on Oct. 5.

Today you will hear us talk about:

  • Mitigating your crowdfunding risk by focusing on pre-launch testing
  • Using feedback from testing to make your product launch optimized
  • Using feedback from testing to improve your product prior to launch
  • The Free Crowdfunding Summit coming up Oct. 5, 2021

EPISODE LINKS

Will Ford / LaunchBoom Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

  continue reading

213 episodes

Artwork
iconPartager
 
Manage episode 301249676 series 1371977
Contenu fourni par Kevin Mako of MAKO Design + Invent. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kevin Mako of MAKO Design + Invent ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Will Ford is the Co-Founder of LaunchBoom, the world’s largest crowdfunding agency. He also has built multiple successful companies prior to LaunchBoom. Today, Will is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use smart testing before launching their product on Kickstarter or Indiegogo, and how to use that testing for both marketing feedback and product development feedback. He will also talk about the upcoming Crowdfunded Summit, a completely free online crowdfunding conference with over 20,000 attendees, a conference which I will also be speaking at on Oct. 5.

Today you will hear us talk about:

  • Mitigating your crowdfunding risk by focusing on pre-launch testing
  • Using feedback from testing to make your product launch optimized
  • Using feedback from testing to improve your product prior to launch
  • The Free Crowdfunding Summit coming up Oct. 5, 2021

EPISODE LINKS

Will Ford / LaunchBoom Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links:

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

  continue reading

213 episodes

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