104 / Building the Business Case for UX Design, with Jon Daiello

Product Momentum Podcast

UX Design isn’t about building beautiful products for the sake of beauty itself, says Jon Daiello. We’re building something that solves people’s problems. “Design isn’t here to just manufacture,” Jon adds. “It’s here to help us understand what we should manufacture. That’s one of the big distinctions.”

In this episode of the Product Momentum Podcast, Sean and Paul chat with Jon Daiello. Jon is a UX Design Manager at Paychex, where he encourages his designers to “have your head in the clouds and your feet in the mud.”

Think of design as “a long-term investment,” he says, like retirement planning. “You don’t start a job and have your retirement built on day one. Design is like that; you’re looking into the future and asking, ‘What is my goal? Where do I want to go? What do I want this thing to be in the end?’ Design can really help you kind of tease out what that future could look like.”

Over time, within the team’s Agile process, you’re choosing the most important pieces to deliver, Jon adds. So the business case is understanding that Agile practices are not in competition with design; but that they’re inside the process and baked in in a way that works with design.

Catch the entire conversation to hear Jon’s practical tips for answering the ultimate question: what are we actually solving for?

• Get as many people involved as possible; workshops help.
• Be creative with time you have available – even just an hour here or there can be productive.
• Creativity blocked? Change your workspace. Try a different design medium.
• Simple design tools like paper & pencil help express design ideas quickly and cheaply.

Early bird pricing is now available as the ITX Product + Design Conference returns. Save the date: June 22-23 in Rochester, NY. Learn more.

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