Jobs To Be Done pioneer Bob Moesta | Pepicast #57


Manage episode 266540940 series 2338845
Par Gael Gendre, découvert par Player FM et notre communauté - Le copyright est détenu par l'éditeur, non par Player F, et l'audio est diffusé directement depuis ses serveurs. Appuyiez sur le bouton S'Abonner pour suivre les mises à jour sur Player FM, ou collez l'URL du flux dans d'autre applications de podcasts.

In this episode we talk about the Jobs to be done theory, understand what your customer is trying to achieve by hiring your product or service. We also discuss:

  1. How we learn
  2. The importance of context and progress
  3. How having a countdown clock can help you


  • If you want to listen to more podcasts on Jobs To Be Done, go to Jobs To Be Done Radio and for more resources, head to
  • You can follow Bob Moesta on linkedin (Bob Moesta) and twitter (@bmoesta).
  • His next book, Demand-side Sales 101: stop selling and help your customers make progress is scheduled for the summer of 2020.

61 episodes