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Out of the What Rut - Start with Why?
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Churches, like many people and organizations, can get stuck in the rut of asking "What?" without focusing on "Why?" According to Simon Sinek, author of "Start with Why", those who inspire us start with "Why?" Churches who start with "What?" do what they have always done (convention) or adopt what others are doing (imitation) without developing a mission that clearly answers "Why?" in a way that inspires others.
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