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Diageo's Chief Digital Commerce Director On Omnichannel Retail Personalization | Shoptalk Europe
Manage episode 422096571 series 2106196
Contenu fourni par Omni Talk Retail. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Omni Talk Retail ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this exclusive interview recorded live from the Walmart Commerce Technologies Podcast Studio from Shoptalk Europe 2024, Nikki Sale, Chief Digital Commerce Director at Diageo, shares insights on the company's digital transformation journey and omnichannel retail strategies. Diageo, known for iconic brands like Johnnie Walker, Baileys, and Guinness, is focusing on creating personalized and seamless consumer experiences across both physical stores and online platforms. Nikki discusses the importance of breaking down organizational silos and achieving alignment to effectively deliver omnichannel experiences. She also shares examples of innovative digital tools, such as "What's Your Whiskey," which utilizes flavor print technology to help consumers discover their preferred whiskey tastes. Discover how Diageo is leveraging digital tools and strategies to drive personalization and enhance the customer journey in this engaging conversation.
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1185 episodes
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Manage episode 422096571 series 2106196
Contenu fourni par Omni Talk Retail. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Omni Talk Retail ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
In this exclusive interview recorded live from the Walmart Commerce Technologies Podcast Studio from Shoptalk Europe 2024, Nikki Sale, Chief Digital Commerce Director at Diageo, shares insights on the company's digital transformation journey and omnichannel retail strategies. Diageo, known for iconic brands like Johnnie Walker, Baileys, and Guinness, is focusing on creating personalized and seamless consumer experiences across both physical stores and online platforms. Nikki discusses the importance of breaking down organizational silos and achieving alignment to effectively deliver omnichannel experiences. She also shares examples of innovative digital tools, such as "What's Your Whiskey," which utilizes flavor print technology to help consumers discover their preferred whiskey tastes. Discover how Diageo is leveraging digital tools and strategies to drive personalization and enhance the customer journey in this engaging conversation.
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
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