Making content creation a priority with Viren Thakrar

Not Just About Copy with Emma McMillan

Viren Thakrar is the Founder of In The Game. He works with businesses to increase engagement in a hybrid world by getting teams to work better together. He's most interested in supporting teams to come together more frequently in a meaningful way using games. Viren has more than 15 years of experience using applied psychology to improve team culture and performance. He loves video/board games, listening to and DJing house music, running and watching soccer.

In this energising episode, you’ll hear:

• How uncovering psychology held the key to Viren’s future career
• The characteristics of dysfunctional teams and what that can mean for business
• How serious games can help people build trust and interpersonal communication
• How Viren approaches planning in his business and how copy coaching fits into his 2023 marketing strategy
• Where Viren gets all his content ideas from, and
• How having a bare minimum frequency mindset has transformed his relationship with content creation.

How you can connect with Viren:

• Website: https://www.inthegame.com.au/
• LinkedIn: https://www.linkedin.com/in/virenthakrar/

Resources mentioned:

• Masters of Scale - podcast
• Startup Therapy - podcast
• Think Big, Start Small, Move Fast - book

You may also love:

• Episode 51: The messy business of being a human with Jacqueline Baulch
• Episode 27: Cultivating an explorer’s mindset with Kate Richardson

Important links

• Join Not Just About Copy: The Community: https://www.emmamcmillancopy.com/copywriting-community/
• Sign up for my weekly email: https://www.emmamcmillancopy.com/
  Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.