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#30 - How Insight is Informing the Future of Podcasts (with Tommy Walters of Acast)
Manage episode 336506074 series 3377566
As a burgeoning media channel, much of our understanding of podcast listeners relies simply on volumetric listening figures. But Acast is changing that dynamic. The company is building a robust library of insight into listeners, their preferences, habits and more.
In this episode, we’re joined by Tommy Walters of Acast. Over 10 minutes, we explore what it takes to understand podcast audiences in detail, and put insights at the centre of collaborations with a variety of stakeholders – from advertisers to podcasters, listeners to media partners. Tommy even shares key data points on podcast audiences from Acast’s latest report.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Tommy Walters, Commercial Insights Manager @ Acast (LinkedIn)
For more info on Acast, visit www.acast.com
For more info on FlexMR, visit www.flexmr.net
59 episodes
Manage episode 336506074 series 3377566
As a burgeoning media channel, much of our understanding of podcast listeners relies simply on volumetric listening figures. But Acast is changing that dynamic. The company is building a robust library of insight into listeners, their preferences, habits and more.
In this episode, we’re joined by Tommy Walters of Acast. Over 10 minutes, we explore what it takes to understand podcast audiences in detail, and put insights at the centre of collaborations with a variety of stakeholders – from advertisers to podcasters, listeners to media partners. Tommy even shares key data points on podcast audiences from Acast’s latest report.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Tommy Walters, Commercial Insights Manager @ Acast (LinkedIn)
For more info on Acast, visit www.acast.com
For more info on FlexMR, visit www.flexmr.net
59 episodes
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